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Morrisons Selects Profitero’s Price Intelligence

September 1, 2014

Profitero, the leading global provider of online insights and eCommerce intelligence for retailers and brands, today reports that Morrisons has become the latest retailer to enlist its Price Intelligence solution.

Profitero is providing competitor market data to Morrisons, enabling the supermarket to match an online shopper’s Favourites – their usual list of purchases at another supermarket. With one click, an online shopper can easily import their shopping list into the Morrisons’ website, easing their switch from one online grocery provider to its own offering.

Morrisons’ Digital Marketing Director Amanda Metcalfe said: “We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.”

Commenting on its partnership with Morrisons, Vol Pigrukh, Co-Founder and CEO of Profitero, said: “Profitero already has a very strong capability in the provision of competitor pricing intelligence to European supermarkets, so we’re delighted to be working with Morrisons. Profitero’s matching capability is proven to be the most advanced in the industry - using both proprietary matching technology as well as manual validation of matches – enabling us to deliver the highest match rates and accuracy across both branded and private-label products for supermarkets.”

Morrisons launched its online grocery website earlier this year as it seeks to gain a foothold in the rapidly growing online grocery sector. Grocery analyst IGD estimates that online grocery spending in the UK will more than double in value from £7.7 billion in 2014 to £16.9 billion by 2019.

About Profitero

Profitero is the leading global provider of online insights and eCommerce intelligence for retailers and brands, offering the largest reach and scale of online data collection in the industry.

We provide both brick & mortar and online retailers with their competitors' prices, promotions and full product assortment information. More than 50 global retailers, including Staples, Waitrose, Ocado, Morrisons, Walmart-owned Sam’s Club and Worten, rely on Profitero's accurate and timely competitor price intelligence to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

Profitero also supplies brands with critical online insights, helping to enhance their online sales and market positioning. We deliver key online metrics, including share of online shelf, share of voice, pricing, brand price monitoring and new product monitoring, in any country and from any online or multichannel retailer, updated every day.

For more information email sales(at)profitero(dot)com or visit

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