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Daniel King Appointed to President and Chief Operating Officer of Profitero

April 27, 2016

Profitero today announced the appointment of Daniel King to president and chief operating officer (COO), a new position within the company.

“We are delighted to bring Daniel on board as president and COO as Profitero responds to growing demand for its eCommerce analytics solution for consumer packaged goods brands,” commented Vol Pigrukh, CEO and co-founder of Profitero. “Our recently announced alliance with Nielsen reinforces our position as the leading global provider of eCommerce analytics, and Daniel’s industry knowledge and proven international experience will enable us to further scale our operations globally.”

Effective immediately, Daniel will oversee Profitero’s sales, client services, marketing and strategy & insights divisions, ensuring operational excellence across the company.  Daniel will also be responsible for Profitero’s global expansion as well as accelerating the rapid growth of its sales team across EMEA.

“Profitero is at the forefront of the eCommerce explosion for consumer packaged goods brands and I’m excited to step into this role during such a pivotal time for the company and the sector,” commented Daniel King. “As evidenced by our growing global customer base, which includes General Mills, Beiersdorf and L’Oreal, our industry-leading technology is helping to solve an urgent need for brands and retailers that want to succeed across all retail channels – online and offline.”

Daniel has been with Profitero since its inception, initially as a board advisor and then as a non-executive board director, and he brings more than 15 years of experience within eCommerce, data insights, SaaS and analytics. He has extensive knowledge in investing in, advising, and scaling up high-growth companies, including helping them expand internationally. Daniel has previously held CEO and managing director roles with a number of successful technology companies including Compete, MySupermarket and Experian Hitwise.

About Profitero

Profitero monitors what shoppers see and buy online, actively tracking more than 300 million products across 40 countries for retailers and consumer brands. Real-time eCommerce analytics, insights and strategic recommendations pinpoint how to improve daily performance across your sales channels. Our proprietary digital monitoring technology is uniquely combined with sales data, ensuring that you maintain or increase market share. For more information visit

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