Real-time shelf signals. Real revenue impact.

Winning on Amazon requires more than a strong product. It requires knowing when to act and acting fast enough to matter.

Opella, the self-care company behind your favorite over the counter brands, faced a gap between what was happening on the shelf and what their media campaigns knew about it. When a competitor went out of stock, the team had no real-time signal to capitalize. When Opella's pricing position strengthened, bids didn't adjust to match the moment. Manual weekly optimizations meant the team was always catching up reviewing what happened rather than responding in real time to what was happening.

Ready to dial in and optimize their performance, Opella partnered with Profitero+ and Skai to build an automated, signal-driven approach that could close the gap between digital shelf intelligence and media activation.

Opella connected real-time digital shelf signals from Profitero+ directly into Skai, enabling automated bid decisions based on live shelf conditions instead of  yesterday's data.

 For competitor conquesting, out-of-stock alerts from Profitero+ automatically triggered bid increases in Skai the moment a competitor went unavailable, turning missed opportunities into proactive wins. For non-branded efficiency, real-time pricing competitiveness scores from Profitero+ fed into Skai continuously: bids rose when Opella held a pricing advantage and pulled back when that advantage narrowed, preserving efficiency without manual intervention.

These automations layered on top of Opella's existing weekly work, not replacing it, but extending its reach into the moments too fast to catch manually.