Establishing an eCommerce strategy is one thing; performing against it is another.
Now in its second year, Profitero’s industry-wide survey seeks to identify how successful eCommerce heads are organizing and budgeting for the online channel – helping you to focus on the strategies to succeed over the next 12 months.
Take the 10-minute survey below and you will receive an Executive Summary of the findings once the survey results are compiled. The Executive Summary will tell you:
Which eCommerce KPIs are considered most critical by your peers
Their top organizational priorities and eCommerce challenges
The differences in budgeting approaches by country and industry
How the most successful eCommerce heads are organizing around Amazon