Listen to a 3-minute podcast from Vend retail expert Francesca Nicasio, who addresses the importance of connecting what shoppers see online and what they then do – whether that be online or offline.
We live in an age where consumers are shopping between physical and digital channels – simultaneously and often interchangeably. The most common example of this is for research, with shoppers consulting reviews before making their purchase decision.
In this 3-minute podcast from Vend retail expert Francesco Nicasio, she discusses the connection between what shoppers see online and what they then do, and why understanding today’s path to purchase is so critical for retailers.
Francesca Nicasio is Vend’s resident retail blogger. She writes about trends and tips that can help retailers increase sales and serve their customers better.