eCommerce Intelligence: Cyber Monday sales set new record

December 2, 2014
Profitero
Written By
Profitero

This year’s Cyber Monday set a record for online sales, with comScore reporting that eCommerce sales reached $2.04 billion – making it the biggest online shopping day ever and the first to exceed $2 billion in sales. Walmart also announced that Cyber Monday was its biggest ever day for online orders.

Whilst comScore estimated that Cyber Monday saw online sales exceed $2 billion for the first time, Forrester’s estimate for Cyber Monday online sales was an even stronger $3 billion – with the research firm  predicting that total online holiday sales will reach $89 billion, a 13 percent increase on last year.

 “In general, consumers value the web for a few key reasons – it is easy to shop online, one doesn’t have to hunt for parking, web stores are open 24×7 and prices are often cheaper”, commented Forrester’s Sucharita Mulpuru. “Those truths ring true even more during the holiday season when shoppers are time-pressed and expect deep discounts.”

And according to Walmart.com, this year’s Cyber Monday was the biggest day in its history for online orders, with shoppers especially interested in its electronics deals.

The retailer said customers viewed more than 1.5 billion pages on Walmart.com between Thanksgiving and Cyber Monday, with mobile accounting for about 70% of the traffic over that five-day period.

Shoppers were offered the option of in-store, same-day pickup after shopping Walmart’s cyber deals online for the first time ever this year.  Walmart reported that Monday was also its biggest day ever for same-day pickup, with orders up 70% over last year.

With omnichannel retailing continuing to up the ante on competitive pricing and overall price transparency,  retailers need access to accurate, daily price intelligence to compete for today’s omnichannel environment.

Download this new RIS Roadmap report to discover how leading retailers are harnessing the power of big data to shape their pricing strategy and gain a competitive advantage.

Download Roadmap Report

 

About Profitero

Profitero is the leading global provider of eCommerce intelligence for brands and retailers, collecting online data on more than 275 million products every day.

We provide both brick & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. More than 50 global retailers, including Staples, Waitrose, Ocado, Morrisons, Walmart-owned Sam’s Club and Worten, rely on Profitero’s accurate and timely competitor price intelligence to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

Profitero also supplies brands with critical online insights, helping to enhance their online sales and market positioning. We deliver key online metrics, including share of online shelf, share of voice, pricing, brand price monitoring and new product monitoring, in any country and from any online or multichannel retailer, updated every day.

View all posts