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CPG eCommerce insight: Profitero to speak at LEAD Marketing Conference

October 30, 2014
Written By

Profitero’s Keith Anderson will be speaking at the Fall edition of the Virtual LEAD Marketing Conference at 10am EST on Wednesday, November 12: Winning at the Virtual Shelf – Why & How to Maximize Online Impact.


The LEAD Marketing Conference is the only collaborative conference for retailers and CPG manufacturers. Six different sessions covering all aspects of LEAD: Loyalty, Engagement, Analytics, and Digital Applications will be presented from 10:00 a.m. until 4:00 p.m. EST on Wednesday, November 12.

Produced by Shopper Technology Institute and CPGmatters, the line-up for this sixth LEAD event features Keith Anderson, Profitero’s VP Strategy & Insights.

With CPG reaching a digital tipping point, Keith will be discussing how brand managers, eCommerce directors and shopper marketers can adapt their strategies and tactics to maximize the impact of their brands’ online presence.

Featuring brand new eCommerce insights on leading retailers Amazon,, and others, Keith will share guidance on how to manage online pricing, promotion, ratings & reviews, and much more.

Other sessions at the LEAD event include:

Collaborating to Create ‘The Voice of the Shopper’ – Shopper insights and methodologies for manufacturers and retailers from Gordon Wade of the Category Management Association

Is Mobile Marketing Working for CPG Companies? – The results of a national survey of CPG manufacturers reveal the benefits and challenges that companies face when deploying mobile marketing.

As a virtual conference, attendees can enjoy the live, interactive presentations from the comfort of their own offices. They have the option of attending the entire day-long event, or simply logging in for the sessions that interest them. All sessions will be recorded and made available to conference registrants for on-demand playback at a later date.

REGISTER NOW for your free place.


About Profitero

Profitero collects online data on more than 275 million products every day, delivering eCommerce intelligence to the world’s biggest retailers and brands.

We provide both brick & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. More than 50 global retailers, including Staples, Waitrose, Ocado, Morrisons, Walmart-owned Sam’s Club and Worten, rely on Profitero’s accurate and timely competitor price intelligence to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

Profitero also supplies brands with critical online insights, helping to enhance their online sales and market positioning. We deliver key online metrics, including share of online shelf, share of voice, pricing, brand price monitoring and new product monitoring, in any country and from any online or multichannel retailer, updated every day.


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