Latest figures from the IMRG Capgemini e-Retail Sales Index reveal that February saw record online sales in the UK – an 18% year-on-year increase, equating to an estimated £7.2 billion spent online. Sales were driven by m-retail, an annual increase of 66%, highlighting the continuing growth in omnichannel retail.
Online retailers took £7.2 billion of sales in February as the number of people using their smartphones and tablets to shop soared.
According to IMRG and Capgemini, online-only and catalogue retailers recorded an annual growth of 22% in February, the strongest year-on-year growth for three years.
Shoppers using smartphones and tablet computers were the main drivers of growth, with sales through mobile devices leaping by 66 per cent in the period.
IMRG commented: “Growth in the UK e-retail sector shows no sign of abating, with the Index performance coming in ahead of our expectations last month. In fact, looking at the combined results for January and February it is evident that we have seen the strongest start to the year since 2011.”
These latest set of results demonstrate the overall strength of consumer confidence, and underlines the increasing influence of mobile devices in fuelling the growth in omnichannel shopping.
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