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Retail Intelligence: Mobile devices push UK online sales to £7.2 billion

March 16, 2014
Written By

Latest figures from the IMRG Capgemini e-Retail Sales Index reveal that February saw record online sales in the UK – an 18% year-on-year increase, equating to an estimated £7.2 billion spent online. Sales were driven by m-retail, an annual increase of 66%, highlighting the continuing growth in omnichannel retail.

Online retailers took £7.2 billion of sales in February as the number of people using their smartphones and tablets to shop soared.

According to IMRG and Capgemini, online-only and catalogue retailers recorded an annual growth of 22% in February, the strongest year-on-year growth for three years.

Shoppers using smartphones and tablet computers were the main drivers of growth, with sales through mobile devices leaping by 66 per cent in the period.

IMRG commented: “Growth in the UK e-retail sector shows no sign of abating, with the Index performance coming in ahead of our expectations last month. In fact, looking at the combined results for January and February it is evident that we have seen the strongest start to the year since 2011.”

These latest set of results demonstrate the overall strength of consumer confidence, and underlines the increasing influence of mobile devices in fuelling the growth in omnichannel shopping.

Discover how Profitero delivers accurate and reliable competitor price intelligence to help retailers compete more effectively in today’s omnichannel retailing environment. Email us at or visit to find out how we can help you grow sales and margins. Competitor price monitoring for retailers and brands

About Profitero

Profitero is the leading global provider of online competitor pricing data. We provide both bricks & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. Profitero’s accurate and timely competitor intelligence enables our customers to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.

More than 40 global retailers, including Staples, Sam’s Club, Tesco, Waitrose and Ocado, rely on Profitero Price Intelligence to:

  • Benchmark competitor prices
  • Manage their prices and promotions
  • Attract price sensitive shoppers
  • Negotiate better with suppliers.

Our pricing data can be seamlessly integrated into price optimization solutions such as Blue Yonder, Revionics and IBM DemandTec, to deliver more accurate and effective price optimization. Profitero is also the preferred supplier of online competitor pricing data to Nielsen’s retail customers across more than 100 countries.

To discover how Profitero can help make your pricing smarter, contact us at or visit

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