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Retail Intelligence: Retail drives UK B2C sales higher

August 14, 2013
Written By

A new report from eMarketer reveals that UK consumers are some of the biggest ecommerce users in the world. The analyst firm predicts that UK business-to-consumer (B2C) sales will account for £62.49 billion in 2013, rising to £89.73 billion – or 16% of total UK retail sales – by 2017.

The report “UK B2C Ecommerce: Multichannel Shopping Reshaping Consumer Buying Habits” finds that UK retail ecommerce sales will represent 70.5% of B2C ecommerce sales this year, with the mature travel sector accounting for the remaining share.

eMarketer quotes figures from the Interactive Media in Retail Group, which estimates that UK online retail sales made by consumers outside the UK will total £10 billion in 2013, a year-on-year increase of approximately 35%.

Mobile ecommerce sales are also seeing strong growth as a proportion of the UK’s B2C retail ecommerce sales. According to eMarketer, shopping via tablets and smartphones has greatly contributed to the increase in UK’s digital sales with sales via mobile devices expected to rise 71.8% to £6.61 billion this year -15% of total UK online retail sales.

As ecommerce becomes ever more popular with UK shoppers, competition will inevitably become more intense: retailers need to be price competitive by understanding how they benchmark on price, promotions and product range.

Discover how Profitero works with retailers to provide visibility and transparency into the prices, product assortment and promotions of millions of products across thousands of global retailers every day. To ensure you remain competitive in today’s ultra competitive retail marketplace, email us at

Profitero: Web based competitor monitoring for retailers and brands

About Profitero

Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit or email

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