A new report from Rakuten reveals that price, a retailer’s reliability, and product choice are now the most important factors for global consumers before they consider buying online. This supports recent findings from The Boston Consulting Group which suggested that online shoppers in the US are more interested in finding lower prices than immediacy of delivery.
The Rakuten study questioned online shoppers across 12 countries and found that 61% of global shoppers said price was the most important issue for them when shopping over the internet, with 49% stating that the retailer’s reliability was critical.
However findings did differ slightly by market. In the UK, more than two-thirds of shoppers cited price as the most important factor, which compared to 58% in German. In Japan, 29% of shoppers valued on-site rewards.
Adam Stewart, Marketing Director at Rakuten-owned Play.com, commented “This research demonstrates that, while price is important, shoppers are increasingly looking for more than that online. They want brands they can rely on. Retailers need to focus on creating a reliable shopping experience in order to build loyal consumers who are happy to come directly to them for their shopping needs.”
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Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email firstname.lastname@example.org