FaberNovel has published its latest version of Amazon: The Hidden Empire. The report details the various strategies by which the online retailer had gone from start-up to world domination in under 20 years.
Back in 1994, founder Jeff Bezon has the vision to “build a store online that simply could not exist in any other way”. And 19 years on, the updated report clearly shows why traditional bricks-and-mortar retailers have everything to fear from the Internet giant.
Other riveting information from the report includes:
The Kindle business has given Amazon its own range of reasonably priced devices, that are now a direct challenger to Apple.
Amazon’s fulfillment operations, with same-day delivery and collection points, shows how the company is now competing with local retailers and distributors.
Amazon Supply has allowed the company to enter the business space.
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