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Competitor Monitoring: Amazon: The Hidden Empire – FaberNovel

February 18, 2013
Written By

FaberNovel has published its latest version of Amazon: The Hidden Empire. The report details the various strategies by which the online retailer had gone from start-up to world domination in under 20 years.

Back in 1994, founder Jeff Bezon has the vision to “build a store online that simply could not exist in any other way”. And 19 years on, the updated report clearly shows why traditional bricks-and-mortar retailers have everything to fear from the Internet giant.

Other riveting information from the report includes:

  1. The Kindle business has given Amazon its own range of reasonably priced devices, that are now a direct challenger to Apple.
  2. Amazon’s fulfillment operations, with same-day delivery and collection points, shows how the company is now competing with local retailers and distributors.
  3. Amazon Supply has allowed the company to enter the business space.

Click here to view the full FaberNovel report.

© 2013 Profitero

About Profitero

Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit or email

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