US consumers spent $42.28 billion on Internet purchases in the last two months of 2012, according to comScore. The web-based sales activity represented a 13.7 per cent rise on the $37.17 billion spent over the holiday shopping season of 2011.
In comparison to the record online shopping figures, sales at US chain stores rose by just 3.1 per cent year-on-year in the same period, revealed ICSC, the trade organisation for shopping centres. Gian Fulgoni, comScore’s chairman, said that November started out at “a very healthy 16 per cent growth rate through the promotional period of Thanksgiving, Black Friday and Cyber Monday”.
Overall, the holiday period generated 12 days of web spending greater than $1 billion, up from ten days in 2011.
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