Online marketplace eBay has reported that 2012 was its best year ever with Christmas sales pushing fourth-quarter earnings above projections. eBay’s fourth-quarter sales jumped 18 per cent to $3.99 billion helped by the use of smartphones in trading on the website. The company earned $2.6 billion in 2012, $757 million of which was in the last three months of the year.
The US-based eCommerce firm has invested in making its marketplace and payment service Paypal work more efficiently with smartphones and tablet computer. Under the leadership of chief executive John Donahoe, eBay also upgraded search capabilities and encouraged sellers to provide more services e.g. free shipping, easier returns.
Paypal and eBay‘s marketpace will each process more than $20 billion in mobile transactions in 2013, said its CEO. For its first-quarter projections, eBay’s predicts earnings of 60-62 cents a share on revenue of $3.65 billion to $3.75 billion.
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