Competitor Monitoring: eBay Records Its Best Year Ever

January 16, 2013
Profitero
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Profitero

Online marketplace eBay has reported that 2012 was its best year ever with Christmas sales pushing fourth-quarter earnings above projections. eBay’s fourth-quarter sales jumped 18 per cent to $3.99 billion helped by the use of smartphones in trading on the website. The company earned $2.6 billion in 2012, $757 million of which was in the last three months of the year.

The US-based eCommerce firm has invested in making its marketplace and payment service Paypal work more efficiently with smartphones and tablet computer. Under the leadership of chief executive John Donahoe, eBay also upgraded search capabilities and encouraged sellers to provide more services e.g. free shipping, easier returns.

Paypal and eBay‘s marketpace will each process more than $20 billion in mobile transactions in 2013, said its CEO. For its first-quarter projections, eBay’s predicts earnings of 60-62 cents a share on revenue of $3.65 billion to $3.75 billion.

© 2013 Profitero

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Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email sales@profitero.com

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