French retail group Casino has launched a digital wall at a Parisian shopping centre.
Casino’s new interactive shopping wall is located at the Belles Feuilles shopping centre in the 16th district of the French capital, close to the Place du Trocadéro.
The digital wall allows consumers to purchase Cdiscount products as well as receive exclusive discounts on Christmas toys sold at Casino.
Shoppers can research and purchase products using their tablet or smartphone device with the option of home delivery or in-store order collection. The virtual shopping wall allows customers to pay for their orders securely, said Casino.
The innovative shopping wall was designed and developed by OgilvyAction and Adactive.
Click here to watch a video of Casino’s new shopping wall.
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