European multichannel retailers are braced for an online sales boost today with the first Monday in December having become a busy day for Internet shopping.
With consumers using the Internet to check the prices across rival stores and referring to this price intelligence in their purchase decision-making, multichannel retailers and pure-play online sellers are looking forward to the sales boost that the first Monday of December will bring to the industry.
In recent years, impressive online shopping figures were recorded over the first Monday in December. As shoppers have already received their November salary and Christmas is only a few weeks away, analysts have predicted heavy online activity over the course of the day, dubbed Mega Monday.
Credit card company Visa has predicted that there will be 6.8 million online transactions in the UK alone, with shoppers spending approximately £320 million on Internet purchases – an increase of 21 per cent on 2011 figures.
“Consumers are becoming increasingly accustomed to the advantages of shopping online for everyday purchases and special items, especially in the lead-up to Christmas,” said Dr Steve Perry, Visa Europe’s commercial director.
British retailer John Lewis achieved record Internet sales last week with the cold spell driving demand. The company took in £37.9 million in online sales.
© 2012 Profitero
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