Consumers spent nearly $42 billion online in Q3, according to the latest quarterly survey from comScore.
Online shoppers in the US spent $41.9 billion in the third quarter, an increase of 15.4% on the $36.3 billion spent in the same period in 2011.
Q3 2012 was the 12th consecutive quarter of year-over-year growth in online shopping in the US. It was also the eighth consecutive quarter of double-digit growth. “Such performance offers some optimism as we approach the holiday season, especially given recent improvements in consumer sentiment,” said comScore chairman Gian Fulgoni.
The company says that the latest comScore quarterly survey shows that 37 per cent of US consumers have used mobile devices to check prices or to even purchase a product online while in a store—a retail activity known as “showrooming”. Over the last two quarters, the figure rose by five percentage points, said comScore.
With the trend in Internet shopping showing no sign of abating, price-savvy consumers are carrying out web-based competitor monitoring on product pricing. Shoppers can then use this online retail intelligence to ensure they are getting the product at the best price. (Nov 8)
© 2012 Profitero
About Profitero
Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email sales@profitero.com
