Online sales over ‘Black Friday’ in the US surpassed $1 billion for the first time this year.
US Internet sales reached $1.04 billion, up 26 per cent on the same period in 2011. Amazon was the most visited retail website, followed by retail giant Walmart.
The online sales activity were recorded by IBM’s Benchmark service, which measures 500 of the largest online retailers in the US.
The number of shoppers visiting a retail site via a mobile device was recorded at 28 per cent, an increase of 9.9 per cent from 18.1 per cent in 2011. Consumers using mobiles to make purchases on Balck Friday was 14.4 per cent, up from 10.3 per cent in 2011.
The thriving Internet shopping sector is further proof that US shoppers are choosing to go online to carry out competitor price monitoring and are making purchasing decisions to shop online based on this pricing intelligence.
Multichannel retailers are offering more Internet deals this year as they carry out detailed competitor monitoring on other retailers’ pricing as well as the pure-play online sellers such as Amazon.
© Profitero 2012
Pricing intelligence company Profitero works with retailers and manufacturers to help them increase sales and maximise their profits by using competitor price, promotions and stock information at scale. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email firstname.lastname@example.org.