US retailer Best Buy will offer the same prices for consumer electronics goods this holiday season as competitors such as Amazon.
Bricks-and-mortar retailers are fighting back against the ‘showrooming‘ phenomenon – when a consumer looks at products in a physical store and then purchases it online for a lower price.
Ahead of the US holiday season, electronics retailer Best Buy has addressed the dangers of ‘showrooming by matching the prices of twenty online retailers, including eCommerce giant Amazon. The price-matching policy will form part of the retailer’s 2012 shopping season policy.
The finer details of Best Buy‘s new retail price intelligence campaign in competitor price monitoring are as follows:
– Prices from the week before Thanksgiving to Cyber Monday will not be matched.
– The prices of 20 online retailers will be matched.
– Best Buy may decide against matching prices in relation to a particular store if it is in the best interest of that store.
The Wall Street Journal reports that the electronics retailer is preparing to offer free home delivery on merchandise that is out of stock in Best Buy stores. (Oct 16)
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Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email firstname.lastname@example.org