US retailer Best Buy will offer the same prices for consumer electronics goods this holiday season as competitors such as Amazon.
Bricks-and-mortar retailers are fighting back against the ‘showrooming‘ phenomenon – when a consumer looks at products in a physical store and then purchases it online for a lower price.
Ahead of the US holiday season, electronics retailer Best Buy has addressed the dangers of ‘showrooming by matching the prices of twenty online retailers, including eCommerce giant Amazon. The price-matching policy will form part of the retailer’s 2012 shopping season policy.
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