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Competitor Monitoring: IMRG Announces Winners Of eCommerce Awards

October 2, 2012
Written By

IMRG, the online industry association, announced the winners of the eCommerce Awards for Excellence 2012 at a ceremony in London on October 2.

Organised by the IMRG membership community, the IMRG eCommerce Awards for Excellence show the broad range of skills that are required for successful eCommerce as well as reflecting the contribution that the sector makes to the retail industry.

With competitor monitoring being carried out on a daily basis in the online industry, eCommerce experts listened intently to the judges comments on why the winners were chosen. The fourth annual eCommerce Awards were celebrated at The Brewery in London. Here are this year’s award winners:

Nick Robertson, CEO of

Outstanding Contribution to eCommerce Award:

Nick co-founded the pure-play online fashion and beauty retailer ASOS in 2000. The company has been credited for pioneering online fashion in the UK and internationally in the US, France, Germany, Spain, Italy and Australia. Nick was awarded an OBE for his achievements in the world of fashion retailing.

The judges felt this will have the largest effect on eCommerce and could be a game changer for the industry.

Small e-Retailer of the Year: Serenata Flowers

The website demonstrated a good use of product images and descriptions with a strong customer focus.

Redesign/Relaunch of the Year – Telefonica UK

The judges felt that the website redesign proved the consumer with a simplified and enhanced journey to point of purchase.

New e-Retailer of the Year – Sport Pursuit

The judges felt that bringing an flash sale approach to the sports brand made them worthy of this award.

eCommerce Strategy of the Year – ASOS

ASOS is setting the pace with mobile, said the judges.

Best Customer Service Award – Diamond Manufacturers

Good use of examples of going beyond the cause to deliver a high level of customer service.

Best eCommerce Marketing Campaign – LOVEFiLM

An excellent multimedia campaign in response to Netflix entrance into the market, said the judges.

Best e-Retailer Delivery Award – Jokers’ Masquerade with ByBox

Offering many delivery options with some excellent customer feedback. A great introduction of additional premium services with an eye on being green.

Best Multichannel Retailer – Argos

The original multichannel retailer continues to raise the bar, said the panel of judges. Strong use of a variety of channels. A huge leap from their traditional catalogue-driven background.

Best Payment Innovation in eCommerce – Paypal

Bringing the online in store and opening up a new dimension.

Best Social Media Engagement Award – ASOS

Brilliant use of “gamification” to generate interest in the summer sales. Customers played games and engaged with ASOS to jump the queue persuading customers to get their elbows at the ready. This drove massive engagement and a threefold increase in sales from the social channel.

International e-Retailer of the Year – Wiggle

Strong international growth, and a very comprehensive approach to meeting and exceeding customer needs. The judges really liked the social media approach as well.

Large e-Retailer of the Year – ASOS

ASOS continues to set the high water mark for integrating the use of innovative technologies into the whole shopping experience. They are now taking this capability into international markets – some great use of channels, technology and innovation

Online Gold Award – Wiggle

Their innovative approach to cross border trading with mobile devices has significantly contributed to the success of this pure play retailer. In what can be considered a niche market, this is a showcase for what can be achieved by any online retailer no matter what sector they work in.

The IMRG membership community was set up to develop and share the latest best practice advice to enable retailers to succeed in the competitive online market.

© Profitero 2012

About Profitero

Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit or email

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