Competitor Monitoring: Closer Walmart-Facebook Collaboration On The Way?

August 1, 2012
Profitero
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Profitero

Facebook founder Mark Zuckerberg posted a picture on the social network recently while visiting Walmart’s corporate headquarters. The meeting has led to speculation that Facebook is looking to grow its partnership with the retailer.
When Mark Zuckerberg visited Walmart’s head office in July, he was photographed with Facebook COO Sheryl Sandberg and Walmart executives. 

When Mark Zuckerberg visited Walmart’s head office in July, he was photographed with Facebook COO Sheryl Sandberg and Walmart executives.

Walmart is an important partner for Facebook and we look forward to working together to “deepen that relationship”, said the company in a statement to the Orlando Sentinel. Adding that it admired the company Walmart has built over the past 50 years, Facebook said it believed it could learn from the company’s experience and management team about “building a strong, durable and valuable company” for the long-term.

Already a major advertiser on the social network, Walmart has carried Facebook Credits (gift cards for virtual money that can be sent via Facebook games) since 2010.

© Profitero 2012

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Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email sales@profitero.com

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