Tesco has starting offering a home shopping service in Warsaw, Poland. The service will be rolled out to other Polish cities by the end of 2012.
Customers can order their grocery shopping online and have it delivered from a number of stores in Warsaw. The service is currently offering 17,000 products to shoppers. Shoppers in Wroclaw will be able to avail of the service by the end of this month. The service will be available in up to eight other cities by year end.
Orders are picked in stores with customers receiving their orders the day after it was placed online. Vehicles are equipped with refrigerators and freezers that are chilled to -18°C. There are two-hour delivery windows from 10am and 10pm daily.
With products being priced the same as those available in store, shopper don’t need to worrying that they’re missing out on changing pricing intelligence due to inadequate price monitoring online. The delivery charge is a lowly 98 grozny (19p).
French retailer Auchan has been offering online shopping to customers in Warsaw for the past year.
© Profitero 2012
Tesco CIO On The Retailer’s Online Future – Computer Weekly
Tesco To Target Online Customers By Wealth
Tesco Using Amazon To Increase Online Market Share
Was £1.69 Now £1.69: Tesco’s Online Promotions Blunders
Pricing Glitch Sees New iPad Advertised For £49.99 On Tesco Direct Website
Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email firstname.lastname@example.org