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Competitor Monitoring News: Maplin To Invest £40 Million In Multichannel Development

July 4, 2012
Written By

Electricals retailer Maplin is to invest £40 million in new stores and multichannel development.

UK consumer electronics retailer Maplin is planning to spend £40 million over a 42-month period to create a fully integrated multichannel business.

Part of the investment will go towards enhancing the Maplin eCommerce site. Maplin is currently partnering with Shutl to offer 90-minute delivery slots to its customers. The company also plans to build on its social media presence and develop smartphone apps.

Maplin currently has 200 stores in operation; it plans to grow this number to 300 over the three-and-a-half years. The company is “wholly committed” to offering innovative, reliable electronics products to our customers at great prices, said CEO John Cleland.

“While there will be a short-term impact on profitability as a result of increased investment in our growth initiatives, this plan will bring significant benefits to our customers and improvements to the company as a whole.” The Maplin product range covers cables, communication, components, computing, home, car, music, power, satellite navigation, tools, television and satellite.

Retailers are investing heavily in eCommerce; such investment bringing many benefits: the opportunity to grow sales in the online sector, access to pricing intelligence, the ability to carry out competitor price monitoring and much more.

© Profitero 2012

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About Profitero

Pricing intelligence company Profitero works with retailers and manufacturers to help them increase sales and maximise their profits by using competitor price, promotions and stock information at scale. For more information on Profitero price intelligence and competitor monitoring, visit or email

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