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- Avoiding a Race to the Bottom: How to Create a Sustainable eCommerce Pricing Strategy
- The Digital Imperative
- The eCommerce Acceleration Playbook
December 10, 2018 | By Katie Evans | Internet Retailer
December 03, 2018 | By Daphne Howland | Retail Dive
November 28, 2018 | By Andrew Pearl | just-food
Profitero Selected by Groupe SEB to Accelerate eCommerce Growth Across its Retailer WebsitesDecember 20, 2018
Groupe SEB, the world reference in Small Domestic Equipment, has become the latest brand to enlist Profitero’s eCommerce performance analytics as it looks to accelerate eCommerce growth across its retailer websites.
Profitero Launches Certification Program to Help Agencies Deliver Stronger eCommerce Performance for BrandsDecember 05, 2018
Profitero today announced the launch of its Agency Certification Program, making it easier for brands to work with qualified agencies, brokers and consultants that are trained to use Profitero’s digital shelf and Amazon sales & share analytics to execute “data led” growth strategies for eCommerce. Ideoclick, content26, iProspect, minsterfb, Redslim, VMLY&R, Ebronext, Grey and Wunderman Commerce are among Profitero’s inaugural Certified Agency Partners.
Brands Are Doubling Down on eCommerce Heading into 2019, Finds Profitero / Kantar Consulting Benchmarking SurveyNovember 15, 2018
New research from Profitero and Kantar Consulting reveals that 76% of brands are looking to accelerate their eCommerce investment in order to capitalize on the $3.5T digital opportunity in 2019 (source: eMarketer). Profitero and Kantar found that brands have already made huge investments in eCommerce, expanding their global eCommerce staffing and headcount by 83%, on average, versus the prior year.