Everyone knows the saying, ‘content is king’, but what is the actual sales impact of improving the basics — like images, videos and enhanced content?

Using Profitero’s daily item-level view of Amazon sales, traffic & conversion, and search placement data, we studied the impact of more than 8.5k unique PDP changes, spanning 4k+ products in multiple categories across Amazon.com & Amazon.co.uk to show your brand: 

• The importance of adding content basics like videos
• sales uplift for adding images split by low (1-4) to high (5-8)
• Demonstrating the importance of content benchmarking by category