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The Impact of Improving Content | ROI Report


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Everyone knows the saying, ‘content is king’, but what is the actual sales impact of improving the basics — like images, videos and enhanced content?

Using Profitero’s daily item-level view of Amazon sales, traffic & conversion, and search placement data, we studied the impact of more than 8.5k unique PDP changes, spanning 4k+ products in multiple categories across & to show your brand: 

  • The importance of adding content basics like videos
  • sales uplift for adding images split by low (1-4) to high (5-8)
  • Demonstrating the importance of content benchmarking by category