Content is often thought to be more of an art than a science.

However, advances in predictive analytics have taught us that there’s a proven scientific formula and set of objective-based benchmarks for maximizing content performance on the digital shelf.

Following that formula will increase sales, and deviating from it will cost you. The science is based on isolating hundreds of variables and reverse-engineering what’s influencing product best sellers in any given category. But when it comes to digital shelf and media optimizations based on advanced strategies, many brands are missing out on ROI.

Read our latest research to learn how your brand can take a scientific approach to content optimization to boost sales performance.