The Cheating Consumer

How crisis events can trigger consumer brand switching at a massive scale and what you can do about it 


Download the reports to discover:

  • How consumer behaviors have changed at the start, middle and end of the pandemic, with an updated report from 2021. 
  • The strong impact of out-of-stock rates on brand loyalty, and what the recent return of consumer of loyalty means for brands
  • Categories that are returning to normalcy, and those still experiencing high switching behaviors 
  • & more!

Fortune favors those who move early with conviction. While the flywheel can really give you leverage when you are executing the right things before others, it can also have an equally accelerating effect on your downward trajectory. So be sure you’re doing all the right things as soon as you can to turn things around.

Keith Anderson

Keith Anderson

SVP of Strategy & Insight