Amazon SEO, Decoded
U.S. - GENERAL MERCHANDISE
You can't win online without selling on Amazon. It is, after all, the biggest online retailer in the world. And winning begins with search.
![Screen Shot 2021-05-27 at 4.01.37 PM Screen Shot 2021-05-27 at 4.01.37 PM](https://www.profitero.com/hubfs/Landing%20page%20assets/__2021/SEO%20one%20pagers/Screen%20Shot%202021-05-27%20at%204.01.37%20PM.png)
Using our daily digital shelf data and advanced mathematical modeling, we reverse engineered the SEO algorithm for general merchandise products on Amazon to discover:
- Which content factors matter most (and least!) for boosting search rank performance
- Benchmarks for the highest ranked products on Amazon.com across multiple categories
Amazon.com: eCommerce Highlights
![Illustration of a person holding a notebook computer with data flowing from its screen. Illustration of a person holding a notebook computer with data flowing from its screen.](https://www.profitero.com/hubfs/raw_assets/public/Themes/Profitero/images/success-stories/success-stories-icon-piggybank.png)
$236B
North America sales, 202040%
YoY sales growth in North America, Q1 2021 vs Q1 2020![Buy-box-pricing-icon Buy-box-pricing-icon](https://www.profitero.com/hubfs/Landing%20page%20assets/__2021/ROI%20Playbooks/Buy-box-pricing-icon.png)
200M
number of Prime members worldwide (as of Q1 2021)