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Amazon SEO, Decoded


You can't win online without selling on Amazon. It is, after all, the biggest online retailer in the world. And winning begins with search. 

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Using our daily digital shelf data and advanced mathematical modeling, we reverse engineered the SEO algorithm for general merchandise products on Amazon sites across the EU5 (France, Germany, Italy, Spain and the U.K.): 

  • Which content factors matter most (and least!) for boosting search rank performance 
  • Benchmarks for the highest ranked products on Amazon across two categories  eCommerce Highlights


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North America sales, 2020
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YoY sales growth in North America, Q1 2021 vs Q1 2020


number of Prime members worldwide (as of Q1 2021)

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