“We chose Profitero because of its unique ability to not only tell us what’s happening with our sales, but why it’s happening—and what specific actions will grow sales faster.”

Jordi Llena | Digital Sales Manager, Affinity Petcare

Core components of our platform

Digital shelf analytics for any retailer

Our proprietary technology monitors product content, search ranking, ratings, reviews, inventory, pricing and promotion changes daily across 8,000+ retailer sites and apps and 50+ countries. The data then automatically feeds into scorecards and benchmark reports to reveal key issues & opportunities.

Explore digital shelf benchmarking →

Amazon sales, share, traffic, and conversion analytics

Using sophisticated machine learning algorithms, we accurately estimate sales for entire Amazon categories, giving you category shares, competitors’ item-level sales estimates, third-party sales mix, glance views and conversion rates for your own items, and insights into performance drivers.

Dive into item-level sales estimation →

Expert analysis & recommendations

Unlike other solutions that sell you tools and walk away, we give you eCommerce experts on 3 continents who will work alongside you to prioritize your biggest gaps and opportunities.

See how our team can guide you →

What can you accomplish with Profitero?

View your sales &
category shares

  • View your sales & category shares
  • See your shares vs. your competitors’ sales and shares (to the item level) to understand who is performing well, and why
  • Analyze first-party vs. third-party sales and view all metrics by Amazon Prime Pantry and classic Amazon
  • View daily glance views and conversion
    rates for your own items on Amazon, to
    pinpoint issues and identify

Optimize assortment &

  • Detect and manage out-of-stock issues on priority items
  • Monitor competitive launches to identify new pack size/flavor/innovation trend opportunities
  • Optimize assortment using 3P analytics for Amazon and Walmart
  • Receive notifications whenever you lose the Amazon Buy Box to third-party sellers

Understand drivers
of traffic

  • Gain visibility into your search rankings, for all your important keywords, at any retailer
  • Benchmark your products’ content and other tactical levers to competitors ranking higher, organically, for important keywords
  • Understand who is sponsoring which keywords (including branded keywords) and how often they are winning
  • Understand your visibility on retailers’ category browsing pages
  • View daily glance views for each of your products on Amazon

Boost conversion

  • Tactically improve product page content by understanding the content features that are actually impacting sales
  • Understand where your products’ content lags competitors and best sellers
  • View content violations vs. trusted source content
  • Receive notifications of new negative reviews and easily benchmark star-ratings & # of reviews to competitors and best sellers to identify lag
  • View daily conversion rates for each of your products on Amazon
See more from our clients & partners →
Pricing & MAP

Identify MAP violations and retailers dropping the market floor price.


Track promotion types and discount depth across all retailers.

Assortment & availability

Monitor product availability and identify gaps in your assortment.

Ratings & reviews

Identify products with too few reviews or low star ratings, and be notified of new negative reviews.

Scorecarding & benchmarking

Measure yourself against your own success criteria, download customizable scorecards, and benchmark your performance to competition.

Search optimization

Uncover opportunities to climb higher in search rankings for top-searched keywords.

Content optimization

Monitor non-compliant product content, and optimize your content versus competitors and best sellers. Watch our short video.


Configure custom alerts for important issues, such as out-of-stock items or content changes.

Sales & share

For Amazon, understand full category dynamics, including your category shares and competitors’ sales.

Third-party sales

Quantify sales lost due to Buy Box losses, identify 3P-only products, and understand the 3P dynamics particular to your categories.

Buy Box

Receive notifications when you lose the Buy Box to a 3P seller.

Traffic & conversion

Measure daily glance views and conversion rates for your products on Amazon.

See why the world’s leading brands use Profitero to accelerate their online sales.

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There’s a lot of data out there. Here’s why you can trust Profitero.

More accurate methodologies for estimating sales

Powered by proprietary algorithms, our sales estimates for your brands and competitors have accuracy levels of 90+%, at the product level and we include more products per category—giving you the truest view of your Amazon shares.

Learn more about our methodology →

100% in-house technology and data science teams

Our machine learning, data science, natural language processing, image recognition, and all other technology is proudly built and maintained in-house. This means we have more control over quality and accuracy, and can be more responsive to your needs.

We partner with Nielsen to make sure your data is the best

We’ve passed the rigorous data standards required to be the only Nielsen Connected Partner in eCommerce analytics which means your categorization online can align with your Nielsen categorization yielding cleaner online & offline data integration.

See more about our partnerships →