The vitamin & supplement brand worked with Profitero’s analytics team to reverse-engineer Amazon’s algorithm and understand what product page elements most impacted organic search performance for their category. Profitero found that the number of times a keyword is mentioned in the product title and description influences search rank the most. Many of the company’s top-performing Melatonin competitors mentioned high frequency category keywords at least three times in their product descriptions.
The brand now knew it had to improve its product page content. The challenge: which keywords to bet on? Using search frequency analysis, Profitero found that “Melatonin,” “Melatonin Gummies” and “Sleep Aid” were the category’s top-trending and highest opportunity keywords. So the vitamin & supplement brand added them to its product copy.
