ANALYTICS

Analyze, measure and enhance products’ positioning, pricing and performance

ACTIVATION

Optimize your outcomes at scale with data-driven retail media and content services

ADVISORY SERVICES

Uplevel your organization and get expert guidance on next best actions

CLIENTS
PARTNERS
Press icon

Profitero in the press

Our experts and data are always making news.
Explore our latest coverage.
Press inquiries | press@profitero.com

BRAVE COMMERCE PODCAST

Tune in to hear what’s relevant in eCommerce today for the world’s biggest brands.

Listen now →
Sign up for our newsletter | Subscribe →

Learn more about Profitero

We give you powerful visibility into your data and guidance to grow your sales faster.

Watch the video →
 

Locking in the sales

How The Master Lock Company used predictive insights to prevent $500k in out-of-stock losses 

MasterLock logo

Challenge

The Master Lock Company is a leading manufacturer of home security products in the U.S. In the past several years, the company has aggressively ramped up Amazon marketing efforts, with a focus on promotions and sponsored advertising campaigns. But the company perpetually found themselves running out of supply as promos ramped up, especially during peak promotional times like Q4.

This issue was costing the company several million dollars in lost sales annually.

Solution

Using Profitero’s Amazon analytics, The Master Lock Company was able to monitor predictive demand signals, such as daily page traffic and conversion rates, for promoted products, and determine much earlier whether demand was outpacing expected forecasts. This insight made it possible to react more quickly to increase factory production and ship additional supply to Amazon, before running out.

Results

By using Profitero’s daily Amazon traffic data during and after the peak Q4 holiday period, The Master Lock Company was able to prevent a heavily promoted home safe product from going out of stock, protecting $500,000 in sales.

Illustration of a person holding a notebook computer with data flowing from its screen.

$500K

in recouped sales for a single product

See why the world’s leading brands use Profitero to accelerate their online sales

Do Not Sell My Personal Information