How Advanced Analytics Can Help FMCG Brands Win The Digital Shelf
FMCG eCommerce leaders need to spend as much time on driving internal engagement as they do on driving action to win the Digital Shelf.
Listen to our on-demand session with Camille Lavenant, Global Head of eCommerce Acceleration at Danone, where she discusses how to set the right Digital Shelf KPI's to drive internal engagement. Camille also shares how to use advanced analytics data to highlight the priority areas to win in an increasingly competitive market.
VP Insights EMEA
Global Head of eCommerce Acceleration