The ROI of boosting your search ranking on retailer websites

Every brand's to-do list should include getting your products ranked higher in search results for terms that matter most to your category. After all, if your products aren't visible, consumers can't find them let alone buy them.

But what's the actual sales impact of a higher search ranking? We studied 34,000+ products on Amazon and the impact of 12,000+ changes in Search Placement to answer this question.