While inflation may be easing up, shoppers are not feeling out of the woods quite yet. The pressure to squeeze every dollar makes it more likely consumers will throw loyalty out the window and buy from whichever retailer has the best prices.
So where can consumers find the best deals
among all this cost pressure? And which retailers are best positioned to win with deal seekers?
For the 7th consecutive year, we’ve conducted our Price Wars study, which compares item-level price competition across the U.S. online retail landscape. The study compares the everyday online prices on nearly 14,000 items in 15 categories across 19 leading retailers, including Amazon, Walmart, Target, and specialists like Chewy, The Home Depot, Best Buy and Wayfair.