Optimising your products for search is essential for winning shoppers online and boosting sales.

With brands increasingly needing to do more with less, it’s vital to make sure you have the right strategy per retailer and focus on the easy wins.

Using our daily digital shelf data, Profitero created benchmarks for products on Page 1 vs. Page 2+ as well as collating vital information on how much competition there is for paid and organic places for Toys & Games brands selling across top UK retailers.

Download our report for the answers (and next best actions to take) concerning three key questions: 

• What does it take to be on Page 1 organically?
• How competitive is the Toys & Games category across retailers?
• What is the private label share of Toys & Games at each retailer?