This question can be overwhelming, especially when you're in the early stages of eCommerce development and it feels like every metric needs to be prioritized.

Profitero's Mike Black and Molly Schonthal Hamlin from The Digital Shelf Institute interviewed 15 executives across leading CPG brands to uncover the digital shelf metrics, goals & benchmarks you should prioritize, all categorized by maturity level.

📘 Download 'The Digital Shelf Framework' for the full breakdown.