The Retailer Search Playbook 

Expert advice, valuable tools and detailed research to help your brand become more discoverable and win in search. Bookmark this page as we'll be updating it regularly. 

 

SearchLP-icons
Search-report-img

If a shopper can’t find your products, they can’t buy your products. Page 1 of retailer search results is where you want to be. Our research shows you get a 50% bump in sales by moving from page 2 to page 1. Moving into a top 10 spot nearly doubles your sales. Download the Search Placement Report to learn more. 

PRO TIP:

Certain product content attributes have a stronger influence over search rank than others depending on the retailer. For example, here are the attributes that matter for Target.com's algorithm.  

Screen Shot 2021-02-22 at 1.19.42 PM

"You have to be discoverable. You have to be found. You have to be on page 1. Investing in search across your retailers will be one of the best marketing investments for your brand as more shoppers buy online."

Laura-Hyland_Henkel

Laura Hyland

VP eCommerce,

Henkel

What do the experts say about search?

channel-bakers
3 tips to maximize search results ahead of Prime Day

with Channel Bakers' CEO, Joshua Kreitzer

How to get more out of your  Amazon search investment

with Channel Bakers' CEO, Joshua Kreitzer


orca-pacific
How to maximize search rank during Q4 and other peak seasons

with Orca Pacific's CEO, John Ghiorso

3 tips for maximizing sponsored ad results on Amazon

with Orca Pacific's CEO, John Ghiorso


Profitero_logo_COLOR
How to measure your search placement performance

with Profitero analyst, Grace Haracz

How to drive better organic search performance with content

with Tyson's eCommerce Manager, Ann Hirschey

"Having the right data analytics company for eCommerce is hugely important and an absolute asset to companies who want to win on Amazon. Profitero's solution gives the most comprehensive and daily-actionable view of the levers driving our sales performance."

Marie-Therese-ODonohue_Bayer

Marie-Therese O'Donohue

Senior eCommerce Channel Manager

Bayer Healthcare

How Profitero can help you win at search

With the Profitero app, you gain access to:

Daily search insights for 600+ retailers:

  • Benchmark your organic and paid search position against competitors 
  • Quickly detect and defend against competitors bidding on your brand keywords
  • Boost your organic search rankings by benchmarking your product content against top-performers
  • Optimize your ad campaigns by identifying new keywords and competitors trending in your categories
search-placement-app

Top search use cases

1. Defend against competitor conquesting

2. Identify top candidates for winning more share

 

3. Optimize paid search ROI

 

4. Achieve incremental wins

Work with our Insights team to take action on your eCommerce data

estimated sales & share

With the Profitero app, you gain access to:

Share of page 1 scorecard

Guide your search strategy with a monthly view of your share of page 1 placement performance across top keywords and at multiple retailers, trended over time.

Benefits:

  • Monitor performance and progress on top relevant keywords
  • Learn which keywords need improvement or increased investment
  • Understand which competitors are winning which keywords
  • Take action to improve low-ranking SKUs for top keywords
traffic-conversion-icon

With the Profitero app, you gain access to:

Retailer-specific SEO analysis

By reverse engineering retailer algorithms, Profitero helps you understand what product page elements are most important to improving organic search rank at any retailer. A Pearson Correlation heatmap lets you easily see what moves the needle.

Benefits:

  • Prioritize the content elements in which to invest additional digital marketing resources across retailers
  • Get category-specific benchmarks of content elements across the retailer(s) analyzed
  • Get prescriptive recommendations for improving your organic SEO ranking

Let us help you translate data into action