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Learn more about Profitero

We give you powerful visibility into your data and guidance to grow your sales faster.


Circana and Profitero have teamed up to create Circana OmniMarket™ Digital Shelf — the most granular and comprehensive solution for optimizing omnichannel performance yet. This is the first solution to connect item-level digital shelf with item-level eCommerce point of sales (POS) data for multiple retailers. So now, clients can drive omnichannel sales growth by matching digital shelf tactics to omnichannel sales performance!


How will this new solution help you?

granular data

Make better decisions & investments

Pinpoint omnichannel growth drivers to isolate the factors impacting market share growth at the item level


Gain deeper competitive insights

Access digital shelf metrics across a full set of competitors matching IRI clients' custom category coverage 


Increase efficiencies

Eliminate manual data aggregation steps across separate systems, making it easier to identify high priority opportunities

"This program enables us to optimize our digital shelf presence, improving the way we engage with consumers by providing the right message and the right product at the right time, helping us to drive brand relevance and deepen consumer loyalty."


Sanjiv Gajiwala

Chief Growth Officer

Kraft Heinz

See how Profitero + Circana can elevate your omnichannel business.

Book a meeting now!