The Profitero blog
Treat or Treat? How to Win Search This Halloween
According to NRF’s annual Halloween survey, more than 179 million Americans are planning to take part in Halloween festivities – up from 171 million last year. Spending is expected to reach a record high of $9.1 billion, with online search the number one starting point for consumers looking for Halloween ideas and inspiration. Among Halloween…
Estimating Online Market Share: Are Your Metrics off the Mark?
In 1935, a market researcher named Arthur Nielsen invented what would become an industry changing concept: market share. For the first time, brands had a way to measure their sales relative to competitors and relative to their category’s overall growth. Finally, they could understand whether the new products and marketing campaigns they were launching were…
Podcast Q&A: How Brands Can Optimize for Seasonal Events
As we head into this year’s holiday season, how can brands better plan and optimize for seasonally-driven events and products? In this Q&A, Nicole Vinson, group director of eCommerce at The Integer Group, provides her point of view and advice on optimizing for the seasons. Check out the podcast for the full interview. Keith Anderson:…
AmazonFresh Beats UK Supermarkets on Price, by at Least 15% on Average
Profitero conducted a price comparison of 1,000 branded products (covering high level AmazonFresh categories) and matched them exactly (including pack size and flavour) to the same products on Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose. Analysis was conducted on September 29, 2017 and the AmazonFresh postal code used was W1W 6JQ. Prices were collected online from…
How Big Brands Can Fight Back Against Challenger Brands Online
It’s clear that the dynamics of eCommerce is fast creating a level playing field for brands – regardless of size or marketing budget. As we outlined in our earlier post, many smaller brands have a natural advantage on eCommerce sites like Amazon due to lower barriers to entry, search advantages (shoppers are increasingly trained to…