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Connected Partner

Profitero and Nielsen Expand Global Relationship to More Than 50 Markets Worldwide

By on December 20, 2017

Profitero today announced its expanded global relationship with Nielsen through the Nielsen Connected Partner Program.  As a Nielsen Connected Partner,  mutual clients will gain access to Profitero’s digital shelf analytics across more than 50 markets worldwide, combining Nielsen retail sales and Profitero Amazon sales and share data for a more comprehensive view of performance. Under the…

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Best of 2017 Profitero Insights

By on December 19, 2017

2017 has been another incredible year for eCommerce: we’ve witnessed Amazon’s $13.7 billion acquisition of Whole Foods, Alibaba surpass $25 billion in sales on Singles’ Day alone, and the online price wars between Amazon and Walmart get ever more aggressive. Looking ahead to 2018, we expect another year of fast-moving developments in the eCommerce channel….


The Hottest Toys on Amazon This Holiday (The Results Might Surprise You)

By on December 07, 2017

Toys are big business in the run-up to the holidays, second only to Clothing and Accessories when it comes to planned expenditure: Deloitte’s annual holiday survey shows that toys will account for 18 percent of shoppers’ total holiday allocation this year. But while everyone’s talking about Fingerlings and Cozmo robots, our analysis reveals that more…

Product Content

How to Uncomplicate Your Product Content Strategy in 4 Easy Steps

By on November 29, 2017

Product page content can seem difficult. You sell, perhaps, thousands of items, across multiple categories, across all your retail partners. With the limited resources and budget you have, how can you possibly make all that product content visually and textually perfect? The simple answer is: You can’t. While having brand consistent content is ideal, it’s…

eCommerce Measurement

5 Questions to Ask When Selecting an eCommerce Analytics Provider

By on November 22, 2017

Time and time again, we hear eCommerce Directors from leading brand manufacturers explain they’ve been flying blind without access to digital shelf analytics to evaluate how their brands and products are performing online – and most importantly, how they benchmark against the leaders in their category. The reality is you can’t manage what you don’t…

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