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Swipe to Buy: How to Capture Tomorrow’s Online Brand Loyalists

By on February 17, 2017

Believe the hype. FMCG eCommerce is exploding. Right. Now. But, understanding “right now” isn’t enough anymore, is it? We need to see what’s next. I’m lucky enough to work closely with scientists of all stripes (Nielsen data scientists, measurement scientists, psychologists), who are devoted to getting the industry the right data that will get them…

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10 Tips for Measuring Online Brand Performance

By on February 15, 2017

Previously published in Consumer Goods Technology, Nielsen’s VP Digital Measurement and Profitero’s SVP Strategy and Insights Keith Anderson identify 10 tips and insights to help consumer brands create a successful eCommerce strategy in 2017 and beyond. 1. Define success through the lens of your goals and objectives It’s important to derive your success metrics from your objectives and…


5 Ways to Optimize your eCommerce Performance with Amazon FastMovers – Part 4: Identifying the Number of 3P Sellers

By on February 13, 2017

In the previous posts from our 5-part blog series ‘5 Ways to Optimize your eCommerce Performance with Amazon FastMovers’, we covered how these reports can help you analyze your competitors, identify emerging brands, and detect consumer and product trends. In part 4 we look at how to use these reports to identify the number of 3P…


Valentine’s Day: Capitalizing On The $18 Billion Opportunity

By on February 09, 2017

February is here and it can only mean one thing: Valentine’s Day. While U.S. consumers are predicted to spend an average of $136.57, down from last year’s record-high of $146.84, total spending is still expected to reach $18.2 billion, according to the National Retail Federation.   Valentine’s creates a huge opportunity for brands and retailers…


Winning Diverse Shoppers in a Digital Retail World

By on February 07, 2017

Editor’s note: For more on this topic and the examples below, listen to Spotify’s podcast of the original presentation by Louise Keely, executive vice president and global retail practice leader, Nielsen, from the 2017 Consumer Electronics Show. For consumer packaged goods (CPG) manufacturers and retailers, knowing how consumers go from wanting to buying along the…

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