Brands must prioritize eCommerce investment now or risk missing a huge opportunity to win loyalty with newfound digital shoppers.
How consumers celebrate Mother’s Day under lockdown will be radically different than years past. Here’s what we found out about planning for Mother’s Day while staying at home…and what we can learn in anticipation of Father’s Day.
Digital advertising veterans Bryan Wiener and Sarah Hofstetter, who together formerly ran 360i, have joined Profitero as CEO and President, respectively. Also joining as CTO is Sandor Palfy, formerly of LogMeIn.
Online demand for pantry products is surging due to coronavirus, causing many products to go out of stock. To help brands benchmark how their category and brands stack up, we developed the Profitero eStock Index.
The coronavirus panic has reached the pantry as consumers start to operate irrationally and sink into hoarding mode. Here are seven tips that can help brands better manage your supply and digital strategy amid this unusual uptick in demand.