eCommerce competition will be especially tough this season, with retailers locked in an arms race to win sales and retain market share. Profitero’s shopper survey finds that Amazon will win out as the dominant holiday destination this season.
Many U.S. consumers intend to hold out on spending big online until later in the holiday season. A clear indication that shoppers plan to splurge on Black Friday/Cyber Monday and bide their time waiting for other last-minute deals.
Profitero is honored to be shortlisted for Best Agency at this year’s eCommerce Awards for Excellence, nominated by our client partner Bayer Healthcare. Learn how Bayer increased EPOS (electronic point of sales) by 68% on Amazon, and secured senior level buy-in across key eCommerce initiatives using Profitero’s insights.
Prime Day is a great laboratory for testing promotional strategies that can be used for any key season of the year, such as Black Friday/Cyber Monday weekend. One standout area on Prime Day was how some brands were able to coordinate their promotions and AMS campaigns for maximized results.
Amazon’s methodology for awarding the Amazon’s Choice badge has been called into question. The Profitero perspective: featuring profitable products does not signal foul play; instead increased brand spend should be thought of as a proxy for a brand’s commitment to eCommerce success.