Phew! That was a wild 48 hours. Now that the dust has settled on Prime Day 2019, how do we at Profitero think it stacked up?
Here’s our review across 7 factors.
Now in its 5th year, Prime Day is one of the most successful “manufactured” shopping holidays in history, perfectly situated in the halfway spot of the year ahead of Black Friday. This week, Amazon announced that Prime Day 2019 will be “a two-day parade of non-stop deals,” starting Monday July 15th. To get a read…
In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. Just over half of all global respondents highlighted measuring and reporting on how eCommerce is performing within their organisation as one of the top challenges they are facing. This, in…
The online shift is happening — and fast — for the home improvement industry, as discussed in Part 1 of this series. Therefore, it’s imperative that Tools & Home Improvement brands follow suit and figure out how to accelerate sales online, and more specifically on Amazon. Easier said than done though, right? Nearly everything about…
Not more than a few years ago, industry pundits thought the tools & home improvement category would be immune to eCommerce. A few reasons why: Major brick & mortar incumbents (The Home Depot and Lowe’s in the U.S.; or Argos, B&Q and Homebase in the U.K.) were too powerful Shoppers would never be willing to…