The Profitero blog
Embracing Click-and-Collect to Increase Non-Food Sales
GMDC’s latest research shares why non-food manufacturers should not fear click-and-collect, but embrace it as an emerging high-growth channel opportunity – or be left outside the basket Global Market Development Center (GMDC), an association that connects its members to advance innovation in the marketplace, examines why non-food manufacturers should embrace click-and-collect rather than fear it in…
The Alcoholic Beverage Opportunity: Understanding Boomer And Millennial Shopping Behavior
Understanding what drives shoppers to the store—and why they make the choices they do—is foundational when it comes to gaining a complete view of today’s consumer. This is particularly relevant in the $37 billion U.S. beer market, where category shopping fundamentals data can help marketers understand what influences shoppers to make the decisions they do,…
Profitero Opens China Office to Support Global Expansion
Profitero has expanded its presence further into the Asia-Pacific region, launching an operation in Shanghai to bring Chinese eCommerce data and analytics to more global and local brands. This follows the firm’s launch into Japan earlier this year, and now extends Profitero’s footprint to include each of the world’s six biggest e-commerce markets – China,…
Organizational Strategies of Highly Successful eCommerce Heads: Take the Profitero Survey
Establishing an eCommerce strategy is one thing; performing against it is another. Now in its second year, Profitero’s industry-wide survey seeks to identify how successful eCommerce heads are organizing and budgeting for the online channel – helping you to focus on the strategies to succeed over the next 12 months. Take the 10-minute survey below and…
Amazon FastMovers: Now Available Across 50+ Categories
As we saw with the phenomenal success of Prime Day, Amazon continues to drive eCommerce sales. Understanding how your products stack up against the best sellers on Amazon – as well as keeping an eye on new and emerging brands entering your category – is vital to online success. Profitero’s FastMovers reports analyze best-selling products…