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Personal care

The Connected Category Story: Durables Dominate, But Consumables Gain Traction Online

By on January 20, 2017

If you’ve ever reached for your smartphone or logged onto your laptop to make a purchase, you’re not alone. In fact, more than 93% of global respondents in Nielsen’s online Connected Commerce Survey say they’ve shopped online—perhaps not surprising, given that the findings are based on internet-connected consumers. But the significance of this number is…

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Amazon FastMovers

5 Ways to Optimize your eCommerce Performance with Amazon FastMovers – Part 1: Analyzing your Competitors

By on January 18, 2017

In this five-part blog series we cover highlights, key features, and use cases of Proftero’s Amazon FastMovers reports. This series includes: Part 1: How to Analyze your Competitors Part 2: Identifying New Arrivals in your Category Part 3: Detecting Consumer and Product Trends—e.g. Wellness Part 4: Tracking the Number of 3P sellers Part 5: Benchmarking…

Digital Shelf

Webinar: How Your Brand Can Measure Success at the Digital Shelf in 2017

By on January 13, 2017

Date: Thursday, 26 January 2017 Time: 11:00 am EST (45 minutes) Join us for a complimentary webinar on how to measure success at the digital shelf – vital for any brands aiming to accelerate eCommerce growth in 2017 and beyond. Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s…

amazon echo

What Will be the Biggest Disruptor of Traditional Online Retail Search?

By on January 13, 2017

eCommerce is still in its growth phase, although it is evolving quickly. The handy product search box has been a reliable feature on Amazon’s site since the 90s. But as eCommerce grows and continues to evolve, is the search bar here to stay?   This holiday season saw Alexa devices top Amazon’s Best-Seller List, with…


Nine Predictions For eCommerce in 2017

By on December 29, 2016

Entering 2017, the global rise of digital commerce and online grocery has shifted the agenda from perpetual scenario-planning for the “If and when” on to “What now?” and “How?” Profitero’s Director of Strategy and Insights EMEA Andrew Pearl outlines his nine predictions for eCommerce in 2017, previously published in Retail Times. 1.    Mobile’s continued ascendancy –…

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