The Profitero blog
5 ways Amazon throws a monkey wrench into Home Improvement brand strategies
By on March 07, 2019

     Part 2 of a 3-part series on Accelerating Growth Online: Tools & Home Improvement The online shift is happening — and fast — for the home improvement industry, as discussed in Part 1 of this series. Therefore, it’s imperative that Tools & Home Improvement brands follow suit and figure out how to accelerate…

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By on February 27, 2019

     Part 1 of a 3-part series on Accelerating Growth Online: Tools & Home Improvement Not more than a few years ago, industry pundits thought the tools & home improvement category would be immune to eCommerce. A few reasons why: Major brick & mortar incumbents (The Home Depot and Lowe’s in the U.S.; or…

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By on February 12, 2019

The eCommerce solution landscape continues to evolve at a brisk pace. New solutions are coming on board on what seems like a daily basis. By popular demand, we’ve updated our Developing Your Digital Toolkit guide to capture almost 50 new eCommerce solution providers since we last published in October 2018 — bringing you a total…

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By on January 23, 2019

At Profitero, we’ve written a lot about the online retailer price wars and how it’s driving massive price erosion for brands selling online. The good news is: there is a way to fight back. Enter the MAP policy. A Minimum Advertised Price (MAP) policy is a tool brands have at their disposal to help deal…

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By on December 20, 2018

The five-day shopping event starting on Thanksgiving and ending on Cyber Monday has affectionately been dubbed “Cyber 5” weekend. It’s a time of year when we, as consumers, channel our primal hunter instincts and battle each other (often physically) to find the biggest and best deals. Using our proprietary sales & share estimation technology, Profitero…

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