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Amazon Prime Day

Amazon’s U.S. Sales Nearly Tripled on Prime Day 2018

By on August 10, 2018

Amazon reported that Prime Day 2018 was the “biggest global shopping event in its history,” with more than 100 million products sold during the 36-hour promotional event. Now, new analysis from Profitero sheds light on which categories and brands shined brightest during this year’s big event.  Analyzing eight categories in the U.S., Profitero found that Amazon’s…

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Pricing

4 important pricing metrics to monitor to avoid a race to the bottom

By on August 02, 2018

Retailers are locked in an arms race, monitoring each other’s pricing and dynamically repricing. Profitero’s data reveals that retailers like Amazon are repricing some products daily or even more frequently. In fact, we found that 71% of products sold by 3P sellers on Amazon had intraday price changes — with some prices changing as many…

Amazon Prime Day

7 things that grabbed our attention on Prime Day

By on July 18, 2018

Delivered as promised? Well, maybe not so much. Unfortunately for Amazon, instead of great deals, the talk of the town was the untimely site crash that plagued the U.S. just as the event got underway. Shoppers nationwide were stuck in endless loops, staring at “something went wrong” messages, and seeing dogs everywhere (you know exactly…

eCommerce strategy

Time to move past eCommerce analysis paralysis and the ‘incrementality’ mindset

By on June 18, 2018

Everywhere you look, eCommerce is booming—and loudly. eMarketer projects worldwide retail eCommerce sales will grow at a staggering compound annual rate of 21.5% from 2016 to 2021—which is nearly 4x faster than overall retail sales projections. eCommerce sales are expected to reach $2.8 trillion by the end of 2018 and could nearly double again to…

eCommerce organization

Winning the talent wars: Strategies to help hire and retain eCommerce staff

By on May 30, 2018

There’s been an incredible evolution in terms of eCommerce specialization and dedication in recent years. However, despite many advancements, the industry continues to grapple with questions about how to participate in and organize around eCommerce. On nearly every executive’s mind are such burning questions as: How big is the typical eCommerce team? How is it…

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