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CPG

Double the Opportunity: Online Grocery Buyers in Australia Spend Twice As Much

By on March 23, 2017

Grocery eCommerce, while still small in Australia, represents a major opportunity for retailers. Nielsen Homescan reveals that the average basket size of an online shopper is close to $100 – more than double that of the average basket shopped in a physical store. And, with no space constraints and no hassle of packing and unpacking…

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Shopper Marketing Summit

Profitero Speaking at Shopper Marketing Summit 2017

By on March 21, 2017

Senior-level brand manufacturers and retailers will be attending Shopper Marketing Summit 2017 (March 27-29 2017) to get a deep dive into the strategies they’ll need to learn today, to ensure shopper-based growth tomorrow: Brand manufacturers build shopper-centric thinking into the earliest phases of brand development. Retailers partner with brands and vendors to enhance loyalty, improve the…

Japan

Capitalizing on the eCommerce Opportunity in Japan

By on March 17, 2017

Profitero recently spoke at the Nielsen Japan Consumer 360 event, Nielsen’s annual event that seeks to connect consumer trends across industries – and the first time it has been brought to Japan. It was fascinating to hear firsthand from many different companies (both global players and local giants in Japan), and to learn more about the…

Amazon

Webinar: Category & Item Flight to eCommerce: What Drives Growth, and How to Ride the Wave

By on March 16, 2017

March 29 2017, 10am EST  eCommerce is growing at 3x the pace of brick-and-mortar retail; it influences offline sales; and agile retailers and brands are meeting shoppers where they are. There is no guarantee that someone buying toothpaste or dog food online will buy more than they did offline. But many shoppers will buy these…

Shoptalk

Profitero at Shoptalk 2017

By on March 14, 2017

The countdown to Shoptalk 2017 has begun, the eCommerce event which covers the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to changes in consumer preferences and expectations. Profitero is excited to be attending Shoptalk, an event which helps brands and retailers to: Learn about the latest trends, business…

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