The five-day shopping event starting on Thanksgiving and ending on Cyber Monday has affectionately been dubbed “Cyber 5” weekend. It’s a time of year when we, as consumers, channel our primal hunter instincts and battle each other (often physically) to find the biggest and best deals. Using our proprietary sales & share estimation technology, Profitero…
By all accounts, the Black Friday/Cyber Monday weekend lived up to its hype, especially in terms of the online shopping boom. During the extended Black Friday weekend (which we defined as Nov 21 – 26, 2018), eCommerce sales topped the charts and online sales records were broken. According to data from Adobe Analytics: U.S. online…
New research from Profitero and Kantar Consulting reveals that 76% of brands are looking to accelerate their eCommerce investment in order to capitalize on the $3.5T digital opportunity in 2019 (source: eMarketer). Profitero and Kantar Consulting found that brands have already made huge investments in eCommerce, expanding their global eCommerce staffing and headcount by 83%,…
Califia Farms is an innovative manufacturer of “good for the world” almondmilk, cold brew coffees, creamers, drinkable yogurts and juices. A small but mighty eComm team, Halee Patel manages all of Califia’s retailer partnerships — pure play (e.g., Amazon, Thrive Market, etc.), brick and click (e.g., Walmart, etc.) and grocery delivery (e.g., Instacart). She also…
Scroll through any Amazon search results page and you’re bound to see products with the “Amazon’s Choice” and “Best Seller” badges. How do these badges influence shoppers and why should every brand seek to win them? Using Profitero’s new Amazon Traffic & Conversion Analytics, we cut to the heart of this mystery to determine just…