The Profitero blog
Time to move past eCommerce analysis paralysis and the ‘incrementality’ mindset
Everywhere you look, eCommerce is booming—and loudly. eMarketer projects worldwide retail eCommerce sales will grow at a staggering compound annual rate of 21.5% from 2016 to 2021—which is nearly 4x faster than overall retail sales projections. eCommerce sales are expected to reach $2.8 trillion by the end of 2018 and could nearly double again to…
Winning the talent wars: Strategies to help hire and retain eCommerce staff
There’s been an incredible evolution in terms of eCommerce specialization and dedication in recent years. However, despite many advancements, the industry continues to grapple with questions about how to participate in and organize around eCommerce. On nearly every executive’s mind are such burning questions as: How big is the typical eCommerce team? How is it…
Content that Converts: How to create winning eCommerce product pages
73% of consumers cite detailed product content as a key factor when searching for and selecting products online, according to a UPS and comScore study. The challenge for today’s brands? They have just seconds to shine on the digital shelf. Product pages that have descriptive and complete content are becoming increasingly important in order to…
Kroger takes Walmart, Amazon head on with Ocado tie-up
Kroger and Profitero customer Ocado Group PLC have inked a deal that could well be a game-changer for the US grocery eCommerce market. The move is expected to not only accelerate Kroger’s online initiatives, but could give the retailer a distinct edge as it battles Amazon, Walmart, and others for eCommerce market positioning. “We are…
Getting Primed for Prime Day 2018
Prime Day 2017 saw Amazon increase sales by 60% over the previous year — equating to $2.9B in one-day sales alone. For some categories (such as floor care and computer drives), Prime Day delivered a bigger sales boost than Christmas. “Fabricated” online shopping events like Prime Day are proven to drive significant spikes in traffic and…