The eCommerce solution landscape continues to evolve at a brisk pace. New solutions are coming on board on what seems like a daily basis. By popular demand, we’ve updated our Developing Your Digital Toolkit guide to capture almost 50 new eCommerce solution providers since we last published in October 2018 — bringing you a total…
At Profitero, we’ve written a lot about the online retailer price wars and how it’s driving massive price erosion for brands selling online. The good news is: there is a way to fight back. Enter the MAP policy. A Minimum Advertised Price (MAP) policy is a tool brands have at their disposal to help deal…
The five-day shopping event starting on Thanksgiving and ending on Cyber Monday has affectionately been dubbed “Cyber 5” weekend. It’s a time of year when we, as consumers, channel our primal hunter instincts and battle each other (often physically) to find the biggest and best deals. Using our proprietary sales & share estimation technology, Profitero…
By all accounts, the Black Friday/Cyber Monday weekend lived up to its hype, especially in terms of the online shopping boom. During the extended Black Friday weekend (which we defined as Nov 21 – 26, 2018), eCommerce sales topped the charts and online sales records were broken. According to data from Adobe Analytics: U.S. online…
New research from Profitero and Kantar Consulting reveals that 76% of brands are looking to accelerate their eCommerce investment in order to capitalize on the $3.5T digital opportunity in 2019 (source: eMarketer). Profitero and Kantar Consulting found that brands have already made huge investments in eCommerce, expanding their global eCommerce staffing and headcount by 83%,…