The Profitero blog
Establishing and Benchmarking a Ratings & Reviews Strategy
As we outlined in an earlier post, reviews matter. Having a sustained flow of high-quality, authentic reviews and systematically measuring their impact on traffic, conversion and sales, matters even more. Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well…
Why Ratings and Reviews Matter
Having best-in-class consumer-generated ratings and reviews content is more important than ever. It’s become an expected and influential part of the purchase journey. Consequently, it’s also become an important part of brand and retailer marketing strategies. PowerReviews research finds that 95% of shoppers consult ratings and reviews while they’re shopping. And 86% consider reviews an…
Three Ways To Accelerate eCommerce Performance for Housewares’ Brands
Consumers are increasingly aware of the food and fitness choices they make. According to a Nielsen online survey, more than two thirds (67%) of consumers said that they prefer to cook at home to know what’s in their food. This health-conscious attitude is spilling over into online browsing behavior, with 59% of those surveyed…
Profitero Finds Strong Correlation Between a Product’s Number of Online Reviews and Sales
The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative – according to a new report from Profitero, with input from dunnhumby’s BzzAgent and PowerReviews. “The number of reviews a product has really matters,” explains the report’s author Profitero SVP of Strategy &…
Nielsen: Primed For Amazon? Australian Shoppers Anticipate Arrival
Amazon’s expansion into the Australian market is expected to launch by the end of 2018. Three-in-five Australian shoppers are looking forward to buying a wide range of products including electronics, books, clothes and groceries from the (soon to be local) online retail powerhouse. Brand awareness of an Australian Amazon site has been building, with nearly…