The Profitero blog
Walmart Online Grocery Prices Edge Closer to Amazon, Intensifying the Grocery Wars
Walmart online grocery prices are edging closer to Amazon, with only a slim gap separating prices between the two retailers, according to a new study by global e-commerce analytics firm Profitero. In the report, Price Wars: Grocery, Household & Beauty, Profitero analyzed pricing for 21,000 products in grocery, beauty and household supplies, finding only a 1.8% average…
Who’s Winning Search Ahead of Valentine’s Day?
In terms of dollar sales, Valentine’s Day is the third biggest holiday for the $22 billion US chocolate candy industry, according to market research firm Packaged Facts. And the findings of the NRF/Prosper Insights & Analytics annual survey reveal that more US consumers are planning on purchasing candy this year, with 55 percent (up from…
Fixing Out-of-Stocks: Quickest Path to Lift E-Commerce Sales
Since joining Profitero five months ago, I’ve tracked e-commerce performance data for some of the world’s most recognized CPG manufacturers. One thing that never fails to surprise me is the amount of sales lost each month due to products being out-of-stock (OOS) when shoppers go to buy. In other words, the brand itself is doing…
Profitero and Nielsen Expand Global Relationship to More Than 50 Markets Worldwide
Profitero today announced its expanded global relationship with Nielsen through the Nielsen Connected Partner Program. As a Nielsen Connected Partner, mutual clients will gain access to Profitero’s digital shelf analytics across more than 50 markets worldwide, combining Nielsen retail sales and Profitero Amazon sales and share data for a more comprehensive view of performance. Under the…
Best of 2017 Profitero Insights
2017 has been another incredible year for eCommerce: we’ve witnessed Amazon’s $13.7 billion acquisition of Whole Foods, Alibaba surpass $25 billion in sales on Singles’ Day alone, and the online price wars between Amazon and Walmart get ever more aggressive. Looking ahead to 2018, we expect another year of fast-moving developments in the eCommerce channel….