Defining the True Cost of Underinvesting in the Digital Shelf
The DNA of today’s shopper has changed. Years of uncertainty — covid, inflation, supply issues — have created a consumer who relies heavily on digital validation before making a purchase decision (whether in-store or online).
Watch the latest webinar in our Building your Digital Acceleration Engine Series to understand the profile of today’s new omnichannel shopper, with special guest Charlotte Bailey-Sane.
Based on Profitero’s recent global consumer survey, Andrew and Charlotte discuss the digital touchpoints that increasingly influence the path to purchase, and the true cost of underinvesting in the digital shelf.
Digital & eCommerce Director
VP Industry Insights