Think globally, act locally

Henkel operates globally with a well-balanced and diversified portfolio. The company holds a market-leading position across each of its three business units, which span the industrial and consumer space, thanks to strong brands, innovations and technologies.

Heading into 2019, Henkel set ambitious goals to grow eCommerce market share globally, with a focus on key markets in North America, Asia-Pacific and Europe. Henkel saw significant opportunities to step-change their current approach with the help of Profitero.

Henkel knew that faster decision making in the local markets would be critical to driving the strategic growth needed. The first step? Giving local teams intimate knowledge of how consumers were engaging with its brands across retailers and where the biggest improvement opportunities could be found.

Henkel turned to Profitero and its highly granular eCommerce data for help. Working with Profitero, Henkel built country-specific scorecards to track the digital shelf KPIs that most directly impact sales growth: in-stock availability, share of search, star rating and reviews count, and product content quality.