ANALYTICS

Analyze, measure and enhance products’ positioning, pricing and performance

ACTIVATION

Optimize your outcomes at scale with data-driven retail media and content services

ADVISORY SERVICES

Uplevel your organization and get expert guidance on next best actions

BRAVE COMMERCE PODCAST

Tune in to hear what’s relevant in eCommerce today for the world’s biggest brands.

Listen now →
Sign up for our newsletter | Subscribe →

Learn more about Profitero

We give you powerful visibility into your data and guidance to grow your sales faster.

 

Crème de la conversion

How a leading CPG brand in France increased sales by 23% through Boost-optimized content on Amazon

Box-Blue-Icon

Challenge

A leading CPG brand wanted to understand the key levers to pull to accelerate sales growth on Amazon in its priority categories of toothpaste and fabric softener. The CPG brand team needed a quick and efficient way of identifying where to prioritize their spend and resources. 

Solution

Using Boost, Profitero identified that creating product variations (i.e., different pack sizes and product combinations) would have a significant impact on Amazon performance. The CPG brand updated their product assortment and spend strategy to focus on product variations based on Boost recommendations, resulting in a significant uplift in sales on Amazon within a month.

Results

After implementing Boost recommendations, the CPG brand saw a 23% increase in sales for child ASINs and a 15% increase in sales for parent ASINs.

 

sales icon

23%

increase in sales for child ASINs
piggy bank money icon

15%

increase in sales for parent ASINs

See why the world’s leading brands use Profitero to accelerate their online sales

Do Not Sell My Personal Information