The pandemic changed the way people buy booze, forever. In 2020, alcohol eCommerce orders grew by 80%. And by 2024, eCommerce is estimated to account for 7% of alcohol sales (a 7x increase from 2019 levels). As the largest U.S. grocery retailer, Walmart is the juggernaut driving much of alcohol's eCommerce growth.
Recognizing the growing importance of its Walmart eCommerce business, one of the world’s largest beer manufacturers set out to learn how visible their products were on Walmart.com. Were their products ranking high on the top of search results when shoppers searched for beer or were they buried beneath a mound of competitors? Appearing in the top 10 spots of Walmart.com search results was critical because it could affect their sales by as much as 86%.
