WEBINAR

The eCommerce Playbook for Alcohol

What separates the best alcohol brands from the rest when it comes to converting digital shoppers?

Tuesday, May 17th at 10 am ET / 3 pm UK

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According to Rabobank, online alcohol sales have grown 131% since 2019, outpacing the growth of overall online grocery sales during that period by a wide margin.

And even as people return to physical shopping, online alcohol shopping remains sticky through both grocery click & collect channels and marketplaces like Drizly, Instacart and others.

Join Rabobank’s Bev, Tech & eCommerce analyst Bourcard Nesin, and eCommerce leaders from ABInBev, Diageo and Southern Glazer's Wine & Spirits as we explore the critical strategic, organizational and investment changes alcohol brands must make to win in this new omnichannel world.

Key discussion topics include:

  • What motivates the online alcohol buyer, and how that should shape your go-to-market priorities
  • How to best tailor digital strategies for the different needs of click & collect, marketplaces and quick commerce platforms
  • The emergence of retail media and how to best capitalize as a restricted alcohol brand
  • How to create an organizational structure that can execute omnichannel strategies at scale
  • The critical importance of product content that converts and how to operationalize it efficiently

MODERATOR::

mike

Mike Black
CMO

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EXPERT PANEL:

Bourcard

Bourcard Nesin
Bev, Tech & eCommerce Analyst

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Iñigo

Iñigo Martínez-Sapiña
Head of eCommerce Southern Europe

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Arabella_Watters

Arabella Watters
Director, eCommerce Category Development & Insights

Anheuser-Busch
Headshot editor (1)

Robyne Eldridge
VP,  B2C eCommerce

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