Since COVID-19 and the resulting rise in eCommerce, the pressure on brands to actively seek measurement and data solutions that help assess and benchmark current performance has mounted. With so many eCommerce analytics providers with varying datasets and features, however, it can be hard to determ

What kind of sales impact can you expect from adding more reviews to your product pages? What’s the optimal number of reviews to shoot for? We hear these questions a lot, so we set out to answer them.

Amazon’s ending of Prime Pantry is not particularly surprising. Being the customer-centric company it is, Amazon is always looking for ways to reduce friction and complexity from its shopping experience. To use Prime Pantry, consumers had to go to a different part of the website and pay an extra