There’s been a lot of news recently about bad 3P seller experiences: i.e., counterfeit products, old or outdated items, even trash-picked items being sold on Amazon. The media have cited some rather egregious examples:

• The waffle maker with a dried u

In Part 1 of this series, we discussed how important it is for every brand to monitor third-party (3P) activity, whether that’s preventing sales from leaking to 3P merchants undercutting you on price, tracking down 3P sellers hawking fake products that

The growing volume on Amazon being captured by third-party (3P) sellers is an issue that brands can’t ignore. In 2008, 30% of Amazon’s online sales were via 3P sellers. Fast forward a decade and that figure has practically doubled, to 58% in