Profitero is the platform Adidas, L’Oreal, General Mills and 4,000 other brands use to accelerate their eCommerce sales.
Using Profitero’s proprietary technology and algorithms, brands can optimize their 4Ps (Product, Placement, Price and Promotions) across 8,000 retailer sites and 50 countries while also uncovering what competitors are doing to win online.
Profitero’s proprietary technology also estimates daily sales for products sold on Amazon, allowing brands to measure market share growth and size category opportunities for future investment. The platform was first in the industry to integrate Amazon sales and share metrics and digital shelf analytics together so brands can more quickly pinpoint the factors that will lead to more sales.
Product: Using Profitero’s assortment and product page analytics, brands can ensure the right products are being listed by retailers online and in real time, monitor inventory levels, digital content and reviews to ensure the right brand experience is being created for shoppers.
Promotion: Using Profitero’s marketing analytics, brands can measure the traffic and sales impact of their digital advertising, search and price promotion spending — year round and especially around peak shopping seasons like Cyber 5 and Prime Day.
Placement: Using Profitero’s search analytics, brands can see where their products appear in search rankings (the digital equivalent of the store shelf) for any retailer and receive guidance on how to boost search rank by optimizing content and other variables.
Price: Using Profitero’s price analytics, brands can track product price movements across every retailer site, down to specific click and collect locations, and identify the retailers or 3rd party sellers who are triggering market-wide price drops and profitability issues.
Profitero at a glance
retailer website & mobile apps tracked
products in our database
new products tracked each quarter
Boston, NYC, Dublin, London, Minsk, Shanghai and Tokyo
Hear what customers have to say about Profitero
Bryan is an entrepreneur and business-builder, who has spent the past 25 years driving growth amid chaotic markets undergoing rapid technological transformation. He is the former CEO and Board Director at Comscore, Inc., a global leader in cross-platform audience and advertising measurement. Prior to Comscore, Bryan co-founded and was co-CEO of search marketing optimization SaaS platform SearchIgnite, and digital marketing agency 360i, which was known for its innovative work with CPG, entertainment and retail clients, and was acquired by Dentsu in 2010.
Bryan also previously served as the Chairman of Expion, a social content and analytics software SaaS company serving CPG customers from 2014 until the company was acquired in 2015. Bryan is a member of the board of directors of cars.com (NYSE: CARS) and serves on the advisory board for the Newhouse School of Communications at Syracuse University. Bryan holds an MBA from the Stern School of Business at New York University and a BA from Syracuse University.
Sarah is a visionary leader with a proven track record of driving tremendous growth in multiple disruptive environments during the past 20+ years. She is the former Chairwoman and CEO of digital marketing agency, 360i, which under her leadership grew from 30 to 1,000 people and was recognized by Ad Age as a top 10 national advertising agency every year that she was CEO and President. Prior to joining 360i, she founded Kayak Communications, a consulting firm for startups.
Sarah also spent almost 10 years at Net2Phone, one of the world’s first providers of VoIP technology, in a series of senior leadership positions. Sarah is a member of the board of directors for Campbell Soup Company. She has been recognized by Ad Age’s “40 Under 40,” and Adweek 50, and has been inducted into the AAF Hall of Achievement and Word of Mouth Marketing Hall of Fame. Sarah also has taken the stage at Cannes Lions Creativity Festival and Fortune Most Powerful Women Next Gen Summit, among others.
Dmitry brings a wealth of experience in software and product development with specialisation in mathematical modelling in economics. Prior to co-founding Profitero, Dmitry was a software engineer with IBM, where he received the IBM Innovation Award for financial markets analytics. Before that, he worked at P&G where he was involved in product development and retail analytics.
He has an MSc in Mathematics (Hons), and a BSc in Computer Science (Hons) with qualifications in Mathematics, Systems Analysis, Economics and Finance.
Matt is responsible for the company’s finances at Profitero. Matt has extensive experience building and scaling finance at venture backed technology companies. Prior to joining Profitero, Matt was VP Finance at Logentries, a SaaS IT analytics company that was acquired by Rapid7 in 2015. Prior to Logentries, Matt was VP Finance at Affinnova, where he led finance and the company grew to $50M in revenue before being acquired by Nielsen. Matt is a graduate from Texas Tech University with a bachelors in Accounting.
Mark leads Profitero’s EMEA sales team, partnering with consumer brands and retailers to improve their eCommerce performance. Mark joins Profitero following his 18-year tenure at IRI. Most recently, he was Sales Director in the Technology Solutions group where he helped major FMCG organizations get the most from a diverse range of data to improve their key business processes.
Mark has worked with Kellogg’s, Danone, Nestle, Mars and Heineken, helping these companies improve global business performance, in store execution, on shelf availability and multi-channel retailing (including eCommerce). Mark studied business at the University of Sheffield and is based in London.
Keith leads the continuous innovation and development of Profitero’s eCommerce analytics solution for retailers and brands, helping global companies gain a deeper understanding of their online presence to optimize both online and in-store sales. For more than 10 years, Keith has been a trusted advisor to global retailers and CPG companies including Walmart, Target, Best Buy, P&G, Unilever and Coca Cola.
Prior to his role at Profitero, Keith was Vice President of the Advisory practice at RetailNet Group. Keith’s insights have been featured in the Financial Times and Forbes Magazine among other publications, and he is a frequent speaker at retail, technology, and media conferences.
Mike’s marketing background spans leadership positions in both product marketing and demand gen at multiple global analytics companies. Prior to Profitero, Mike was Vice President of Product Marketing at Nielsen, where he was responsible for launching new analytic products for the company’s retail measurement business. Before that, he was the global head of marketing for Nielsen’s Innovation Practice. Prior to Nielsen, Mike was Vice President of Affinnova, a predictive analytics company that was acquired by Nielsen in 2014. His career started at Staples, where he held roles in both marketing and corporate public relations.
Mike is a graduate of Boston College and has a B.A. and M.A. in English Literature.
Laura leads Profitero’s customer relationships in the Americas, helping them achieve eCommerce operational excellence using performance data and actionable insights. Prior to Profitero, Laura spent over 10 years in the consumer insights industry, most recently as a member of the North America leadership team of Nielsen BASES. Throughout her career she has led global Client Service teams and has championed the use of technology to elevate the speed, actionability and quality of data to improve business decisions. Laura is an alumna of Wellesley College and has her MBA from Thunderbird.