BOSTON and DUBLIN, January 29, 2019. Profitero today announced a record year of customer growth and the hiring of three industry veterans to execute the company’s global growth plans.
In 2018, Profitero reported a 93 percent year-over-year increase in annual recurring revenue (ARR) for its eCommerce performance analytics, driven by a dramatic increase in brands adopting its platform. 80 new brands became Profitero customers during 2018 – a 100 percent increase versus 2017. New customers in 2018 include Acco, BenQ, Dorel Juvenile, Groupe SEB, Heineken, Jacuzzi Group Worldwide, The Master Lock Company, Panasonic, Tata Global Beverages and Taylors.
“eCommerce is fast-changing and we know that excellence in execution and the ability to respond quickly are key to accelerating growth,” said Pauline Junne, EMEA eCategory Manager, Groupe SEB. “We selected Profitero as it provides us with accurate, detailed, and most importantly, actionable insights on the key levers driving eCommerce sales, helping us to make both strategic decisions and prioritize daily actions. We’re now implementing the solution across all major stakeholders within Groupe SEB, from sales to marketing, and from managers to operational teams.”
"Profitero is an essential tool for ensuring Bayer’s priority products are optimized across all areas of the digital shelf in order to drive traffic and conversion,” said Marie-Therese O’Donohue, Senior eCommerce Channel Manager, Bayer. “Since using Profitero, we’ve also identified new gaps in two previously untapped categories, which have proven to be a significant growth opportunity for the business."
In 2018, Profitero strengthened the value of its analytics solution with three significant launches:
Profitero today also announces three executive hires to strengthen its management team:
“With the hiring of Andrew, Andrew and Laura, we are adding decades of analytics experience to our company and becoming even stronger at helping customers navigate the complex, dynamic world of eCommerce,” said Vol Pigrukh, CEO and co-founder of Profitero. “Their expertise, combined with our exciting new technology and data science capabilities, will help customers unlock even more value from Profitero’s solution and achieve faster levels of growth in 2019 and beyond.”
About Profitero
Profitero is the eCommerce performance analytics platform of choice for leading brands around the world. With Profitero, brands can measure their digital shelf performance across 8,000+ retailer sites and mobile apps in 50 countries, gaining actionable insights to improve product content, search placement, ratings & reviews, availability, assortment and pricing. Profitero also allows brands to measure their Amazon sales and share and connect it to their digital shelf performance, so they can precisely identify the factors influencing sales. Many of the world’s leading brand manufacturers depend on Profitero’s granular and highly-accurate data to measure and improve their eCommerce performance. These include Bayer, Beiersdorf, Dorel Juvenile, Edgewell, General Mills, Heineken, Kids II, L’Oreal, The Master Lock Company and Molson Coors.