Profitero announces that Morrisons will today launch the most comprehensive price match scheme in the UK, powered by Profitero’s pricing intelligence.
Morrisons has become the UK’s first supermarket to include Aldi and Lidl in a price comparison tool as part of its customer card, Match & More. The scheme launches today in 11 stores before a roll out to all shops in time for Christmas. If a comparable grocery shop at Morrisons is cheaper at either Tesco, Sainsbury’s, Asda, Aldi or Lidl, customers get the difference back in points credited to their cards.
The supermarket is drawing on Profitero data for the price match scheme, with the vast majority of Morrisons’ 20,000 SKUs included. Profitero’s rigorous product matching capability ensures the grocer can accurately compare most items against own-brand items from Aldi and Lidl.
Commenting on the scheme, Morrisons’ Chief Executive Dalton Philips said, “Match & More is the most comprehensive price match and points scheme in the UK. Because it price matches the discounters, the Match & More card will provide the ultimate guarantee about Morrisons’ value for money. This is a game changer and a powerful new weapon to help get Morrisons fit for the future.”
Volodymyr Pigrukh, CEO and Co-Founder of Profitero, said: “We are delighted to be working with Morrisons on this industry first price match scheme. Morrisons turned to Profitero as we were able to deliver the most advanced product matching solution, enabling them to match on both branded and own-label against discounters Lidl and Aldi. In selecting Profitero as the data partner for this scheme, Morrisons has demonstrated why our price intelligence capability is the most advanced and powerful solution in the industry.”
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