Powering your performance with
eCommerce analytics

Real-time eCommerce analytics, insights and strategic recommendations pinpoint how to improve daily performance across your sales channels.



Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you are doing. Identify:

  • Your brand’s estimated share of category sales on Amazon.com
  • Competitive product launches and promotions
  • Missing [or non-compliant] product content
  • Sub-optimal retailer search or category positioning
  • Unavailable or out-of-stock products.



Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:

  • Your product assortment
  • Prices and promotions versus competitors
  • Longer-term price gaps & trends
  • In-stock availability.


Powering your performance

We monitor what shoppers are viewing and buying online, as we actively track more than 275 million products across 40 countries. Our proprietary technology and team of experts have you covered.

For Brands: We’ll estimate your online market share at Amazon and deliver real-time eCommerce analytics, insights and strategic recommendations. Learn about the problems we solve.

For Retailers: You are in a marathon to create loyal customers who are satisfied with their purchase and shopping experience. We help you display the right price to your customer at the right time, and shape the best overall customer experience. Read how this works.

Data Driven Results


64 cents of every dollar spent in retail stores by the end of 2015 will be influenced by digital interactions. (Source: “Navigating the New Digital Divide”)

$1.672 trillion will be spent by consumers online worldwide in 2015, 7.3% of overall total global retail sales. (Source: eMarketer)

5% projected penetration within 5 years means eCommerce will account for nearly one-half of the total CPG growth during that period, and companies without an effective digital capability will risk stagnation, loss of share, and even shrinking sales. (Source: BCG/IRI Momentum Study, 2014)

57% of consumers surveyed say better prices are the top reason for purchasing online after researching an item in-store. (Source: UPS Pulse of the Online Shopper™ U.S. study)

Read what the experts say on why eCommerce counts.

Is Profitero right for your business?

Choose a topic below to learn about how we can help.

Who We Work With

Profitero collaborates with leading consumer brands, retailers, analysts, research firms, and merchandise optimization solutions. Among these (in alphabetical order) are: Content26, IGD, Nielsen, Ocado, Revionics, Salsify, Staples, and Waitrose.

“Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.” ~ Ocado

“Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price.”

— Director of Business Strategy & Research, Delhaize Belgium

“We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.”

— Digital Marketing Director, Morrisons

“From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.”

— Appliance and Electronics Business Development Manager, Nebraska Furniture Mart

“Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.”


— Head of Marketing and Insight for Grocery, Ocado

“I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.”

— Pricing Analyst, Tokmanni Group

“Brand Price Match and sharper own-label prices continue to attract more people to shop with us each week. Profitero provides us with the data we require to support our pricing strategy, helping us to continue to deliver the best possible value to our shoppers.”

— Pricing and Promotions Manager, Waitrose

“Staples selected Profitero for its market-leading price intelligence solution which was proven to match all our requirements. The accuracy and reliability of Profitero’s pricing data is integral to Staples’ pricing strategy.”

— Pricing Manager, Staples

“What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.”

— Commercial Operations Manager, Coop Netherlands

Featured Resources
Plan for Growth: Digital Imperatives for 2016

Plan for Growth: Digital Imperatives for 2016

With eCommerce projected to account for as much as 50% of total CPG growth over the next five years and digital influencing 64% of all retail sales, retailers and brands need new strategies and capabilities to capture their fair growth of growth.

In this recording from the opening session of the Fall LEAD Marketing Conference, Profitero’s VP Strategy & Insights Keith Anderson looks at where CPG leaders are investing now to position for growth next year and beyond.

View Webinar
Microsite: The Online Baby Category – A Gateway to eCommerce

Microsite: The Online Baby Category – A Gateway to eCommerce

The baby category is central to the growth of CPG eCommerce – but how should brand manufacturers and retailers optimize their online strategies to capture their share of growth?

This month, we’ve been compiling a variety of insights to help you better understand the key drivers of growth within the baby category, as well as guidance on how to improve your online performance.


» View our on-demand webinars with dunnhumby and content26
» Download our infographic and fact sheets
» Read blogs from Profitero and industry partners
» Download the latest Amazon FastMovers reports for the baby category

View Data Sheet
Jet.com Whitepaper: Smooth Take-off or the Start of a Bumpy Ride?

Jet.com Whitepaper: Smooth Take-off or the Start of a Bumpy Ride?

The launch of Jet.com in July was a much-hyped event with many industry commentators debating the viability of its business model. Could it really be a challenger to the seemingly invincible Amazon behemoth?

What’s not in doubt is that the launch of Jet.com is set to have many powerful implications for both retailers and brands and in this new whitepaper, we seek to address some of these questions.

Download this whitepaper in which you’ll learn:

– How Jet is set to impact the competitive landscape
– Why the launch of Jet.com matters so much for brands and retailers
– What industry experts are saying about Jet.com’s future
– How Jet.com’s prices really compare to Amazon’s

View White Paper
12 Breakthrough Ways Brands and Retailers Can Partner More Effectively Online (webinar)

12 Breakthrough Ways Brands and Retailers Can Partner More Effectively Online (webinar)

This educational webinar gives valuable insights on why and how brands and retailers need to collaborate better. Keith Anderson, Profitero’s VP of Strategy and Insights speaks with industry experts Tim Dorgan, SVP of Marketing Services at CROSSMARK and Chris Drumey, Head of eCommerce at United Biscuits to better understand the evolving relationship between retailers and brands.


View Webinar
Back to School Shopping: 2015 eCommerce Trends

Back to School Shopping: 2015 eCommerce Trends


» What’s moving off the digital shelf with Amazon FastMovers
» Who among e-retailers is winning the pricing war
» How Back-to-school season is becoming more like the winter holiday season
» Why September will feature a school-related buying spike after the academic year has started

View White Paper
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