Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you are doing. Identify:
Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:
For Retailers: You are in a marathon to create loyal customers who are satisfied with their purchase and shopping experience. We help you display the right price to your customer at the right time, and shape the best overall customer experience. Read how this works.
64 cents of every dollar spent in retail stores is influenced by digital interactions. (Source: “Navigating the New Digital Divide”)
$1.672 trillion will be spent by consumers online worldwide in 2015, 7.3% of overall total global retail sales. (Source: eMarketer)
5% projected penetration within 5 years means eCommerce will account for nearly 50% of the total CPG growth during that period, and companies without an effective digital capability will risk stagnation, loss of share, and even shrinking sales. (Source: BCG/IRI Momentum Study, 2014)
57% of consumers surveyed say better prices are the top reason for purchasing online after researching an item in-store. (Source: UPS Pulse of the Online Shopper™ U.S. study)
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Profitero collaborates with leading consumer brands, retailers, analysts, research firms, and merchandise optimization solutions. Among these (in alphabetical order) are: Content26, IGD, Nielsen, Ocado, Revionics, Salsify, Staples, and Waitrose.
“Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.” ~ Ocado
In this latest presentation given at the Spring 2016 Virtual LEAD Marketing Conference, Profitero’s Keith Anderson discusses the types of data available to CPGs for measuring the digital shelf, as well as how to define the KPIs needed to measure and benchmark online performance.View Webinar
Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.
We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.
How do your peers organize and budget around eCommerce? A new Profitero global study shows how you compare.
Download an Executive Summary of the findings to learn:
According to an AT Kearney survey, 73% of consumers said that Amazon is their top destination for beauty products.
Did you know these shoppers have helped make InstaNatural the new market leader in the skin care category on Amazon UK?
Download your free Amazon FastMovers US Beauty Report or Amazon FastMovers UK Beauty Report to keep track of the best-selling beauty brands on Amazon – and benchmark how your brand stacks up to the competition on price, review count, and more.View Data Sheet
eCommerce is projected to account for as much as 50% of total CPG growth over the next five years, with digital influencing 64% of all retail sales.
To keep pace with this change, CPG brands need new strategies and capabilities to capture their fair share of growth within the eCommerce channel. How ready are you to not only participate, but win?
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