Powering your performance with
eCommerce analytics

Real-time eCommerce analytics, insights and strategic recommendations pinpoint how to improve daily performance across your sales channels.

 

FOR CONSUMER BRANDS


Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you are doing. Identify:

  • Your brand’s estimated share of category sales on Amazon.com
  • Competitive product launches and promotions
  • Missing [or non-compliant] product content
  • Sub-optimal retailer search or category positioning
  • Unavailable or out-of-stock products.

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FOR RETAILERS


Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:

  • Your product assortment
  • Prices and promotions versus competitors
  • Longer-term price gaps & trends
  • In-stock availability.

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Powering your performance

We monitor what shoppers are viewing and buying online, as we actively track more than 300 million products across 40 countries. Our proprietary technology and team of experts have you covered.

For Brands: We’ll estimate your online market share at Amazon and deliver real-time eCommerce analytics, insights and strategic recommendations. Learn about the problems we solve.

For Retailers: You are in a marathon to create loyal customers who are satisfied with their purchase and shopping experience. We help you display the right price to your customer at the right time, and shape the best overall customer experience. Read how this works.

Data Driven Results

data

64 cents of every dollar spent in retail stores is influenced by digital interactions. (Source: “Navigating the New Digital Divide”)

$1.672 trillion will be spent by consumers online worldwide in 2015, 7.3% of overall total global retail sales. (Source: eMarketer)

5% projected penetration within 5 years means eCommerce will account for nearly 50% of the total CPG growth during that period, and companies without an effective digital capability will risk stagnation, loss of share, and even shrinking sales. (Source: BCG/IRI Momentum Study, 2014)

57% of consumers surveyed say better prices are the top reason for purchasing online after researching an item in-store. (Source: UPS Pulse of the Online Shopper™ U.S. study)

Read what the experts say on why eCommerce counts.

Is Profitero right for your business?

Choose a topic below to learn about how we can help.

Who We Work With

clients
Profitero collaborates with leading consumer brands, retailers, analysts, research firms, and merchandise optimization solutions. Among these (in alphabetical order) are: Content26, IGD, Nielsen, Ocado, Revionics, Salsify, Staples, and Waitrose.

“Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.” ~ Ocado

“Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price.”

— Director of Business Strategy & Research, Delhaize Belgium

“We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.”

— Digital Marketing Director, Morrisons

“From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.”

— Appliance and Electronics Business Development Manager, Nebraska Furniture Mart

“Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.”

 

— Head of Marketing and Insight for Grocery, Ocado

“I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.”

— Pricing Analyst, Tokmanni Group

“Brand Price Match and sharper own-label prices continue to attract more people to shop with us each week. Profitero provides us with the data we require to support our pricing strategy, helping us to continue to deliver the best possible value to our shoppers.”

— Pricing and Promotions Manager, Waitrose

“Staples selected Profitero for its market-leading price intelligence solution which was proven to match all our requirements. The accuracy and reliability of Profitero’s pricing data is integral to Staples’ pricing strategy.”

— Pricing Manager, Staples

“What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.”

— Commercial Operations Manager, Coop Netherlands

Featured Resources
Study: How Brands Budget and Organize Around eCommerce

Study: How Brands Budget and Organize Around eCommerce

How do your peers organize and budget around eCommerce?  A new Profitero global study shows how you compare.

Download an Executive Summary of the findings to learn:

  • What are the organizational strategies of the most successful eCommerce brands?
  • How do the most successful eCommerce heads organize around Amazon?
  • What are the top organizational priorities and eCommerce challenges?
  • What accounts for differences in eCommerce growth targets for 2016?
  • Are there differences in budgeting approaches by country or industry?
View Report
Infographic: Who Wins in Skin – The Amazon UK Skin Care FastMovers 100

Infographic: Who Wins in Skin – The Amazon UK Skin Care FastMovers 100

According to an AT Kearney survey, 73% of consumers said that Amazon is their top destination for beauty products.

Did you know these shoppers have helped make InstaNatural the new market leader in the skin care category on Amazon UK?

Download your free Amazon FastMovers US Beauty Report or Amazon FastMovers UK Beauty Report to keep track of the best-selling beauty brands on Amazon – and benchmark how your brand stacks up to the competition on price, review count, and more.

View Data Sheet
Microsite: Winning in Online Grocery in 2016

Microsite: Winning in Online Grocery in 2016

eCommerce is projected to account for as much as 50% of total CPG growth over the next five years, with digital influencing 64% of all retail sales.

To keep pace with this change, CPG brands need new strategies and capabilities to capture their fair share of growth within the eCommerce channel. How ready are you to not only participate, but win?

VISIT OUR NEW MICROSITE:

  • Watch our on-demand webinar: Plan for Growth – Digital Imperatives for 2016
  • View our infographics to identify the best-selling food & beverage brands on Amazon
  • Read the latest Profitero commentary and analysis
  • Download our special Q1 2016 Amazon Grocery report
View Data Sheet
Infographic: Snacks That Sell – The Amazon Snack Foods FastMovers 100

Infographic: Snacks That Sell – The Amazon Snack Foods FastMovers 100

Think you know the top snack brands online? Think again. The traditional category leaders in the brick-and-mortar channel may not be the same winners on Amazon.

Increasingly, upstart brands are making their mark online, even if they do not have the brick-and-mortar presence of “traditional” competitors.

Did you know KIND is the market leader in the snacks category on Amazon.com?

It’s this type of knowledge that is increasingly important to your brand’s success online – specifically on Amazon, which is fuelling CPG eCommerce growth.

Keep track of the best-selling food brands on Amazon – click on our infographic to download your free Amazon FastMovers Grocery Report.

View Data Sheet

Microsite: Trends in eCommerce - The Pet Care Category

The pet industry will account for more than $60 billion in sales in 2015, up over $2 billion from the previous year. And according to Forrester, online sales of pet products now total $3.7 billion per year, a 76% increase since 2010.

With pet-related sales continuing to accelerate online, we’ve put together a selection of insights to help you better understand the key drivers of growth within the pet care category and tips on how to improve your eCommerce performance.

VISIT OUR NEW MICROSITE TO:

» View our on-demand webinar with Hubba
» Download our US and UK fact sheets
» Read blogs from Profitero and our industry partners
» Download the latest Amazon FastMovers reports for the pet care category

View Data Sheet
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