Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you are doing. Identify:
Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:
For Retailers: You are in a marathon to create loyal customers who are satisfied with their purchase and shopping experience. We help you display the right price to your customer at the right time, and shape the best overall customer experience. Read how this works.
64 cents of every dollar spent in retail stores is influenced by digital interactions. (Source: “Navigating the New Digital Divide”)
$1.672 trillion will be spent by consumers online worldwide in 2015, 7.3% of overall total global retail sales. (Source: eMarketer)
5% projected penetration within 5 years means eCommerce will account for nearly 50% of the total CPG growth during that period, and companies without an effective digital capability will risk stagnation, loss of share, and even shrinking sales. (Source: BCG/IRI Momentum Study, 2014)
57% of consumers surveyed say better prices are the top reason for purchasing online after researching an item in-store. (Source: UPS Pulse of the Online Shopper™ U.S. study)
Choose a topic below to learn about how we can help.
Profitero collaborates with leading consumer brands, retailers, analysts, research firms, and merchandise optimization solutions. Among these (in alphabetical order) are: Content26, IGD, Nielsen, Ocado, Revionics, Salsify, Staples, and Waitrose.
“Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.” ~ Ocado
AmazonFresh is now live in the UK, and IGD’s latest ShopperVista survey reveals that some 40% of shoppers who have previously bought groceries from Amazon say they would consider buying fresh food from the site, an increase of 33% from 2014.
Register for our live webinar with IGD on June 29 at 11AM BST to learn how the arrival of AmazonFresh is set to change the grocery market in the UK and how FMCG brands can optimise their online presence.View Event
Today’s retail environment continues to be hyper-competitive. With access to any time, any where information on their smartphones, shoppers are more informed than ever before.
Whether you sell via eCommerce or not, shoppers are actively going online to check price, product stock availability, consumer reviews, and other influential content. Responding to this shifting consumer behaviour is critical for retailers to survive and thrive.View Data Sheet
In this latest presentation given at the Spring 2016 Virtual LEAD Marketing Conference, Profitero’s Keith Anderson discusses the types of data available to CPGs for measuring the digital shelf, as well as how to define the KPIs needed to measure and benchmark online performance.View Webinar
Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.
We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.
How do your peers organize and budget around eCommerce? A new Profitero global study shows how you compare.
Download an Executive Summary of the findings to learn: