Powering your performance with
eCommerce analytics

Real-time eCommerce analytics, insights and strategic recommendations pinpoint how to improve daily performance across your sales channels.

 

FOR CONSUMER BRANDS


Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you are doing. Identify:

  • Your brand’s estimated share of category sales on Amazon.com
  • Competitive product launches and promotions
  • Missing [or non-compliant] product content
  • Sub-optimal retailer search or category positioning
  • Unavailable or out-of-stock products.

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FOR RETAILERS


Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:

  • Your product assortment
  • Prices and promotions versus competitors
  • Longer-term price gaps & trends
  • In-stock availability.

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Powering your performance

We monitor what shoppers are viewing and buying online, as we actively track more than 300 million products across 40 countries. Our proprietary technology and team of experts have you covered.

For Brands: We’ll estimate your online market share at Amazon and deliver real-time eCommerce analytics, insights and strategic recommendations. Learn about the problems we solve.

For Retailers: You are in a marathon to create loyal customers who are satisfied with their purchase and shopping experience. We help you display the right price to your customer at the right time, and shape the best overall customer experience. Read how this works.

Data Driven Results

data

64 cents of every dollar spent in retail stores is influenced by digital interactions. (Source: “Navigating the New Digital Divide”)

$1.672 trillion will be spent by consumers online worldwide in 2015, 7.3% of overall total global retail sales. (Source: eMarketer)

5% projected penetration within 5 years means eCommerce will account for nearly 50% of the total CPG growth during that period, and companies without an effective digital capability will risk stagnation, loss of share, and even shrinking sales. (Source: BCG/IRI Momentum Study, 2014)

57% of consumers surveyed say better prices are the top reason for purchasing online after researching an item in-store. (Source: UPS Pulse of the Online Shopper™ U.S. study)

Read what the experts say on why eCommerce counts.

Is Profitero right for your business?

Choose a topic below to learn about how we can help.

Who We Work With

clients
Profitero collaborates with leading consumer brands, retailers, analysts, research firms, and merchandise optimization solutions. Among these (in alphabetical order) are: Content26, IGD, Nielsen, Ocado, Revionics, Salsify, Staples, and Waitrose.

“Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.” ~ Ocado

“Profitero’s price monitoring solution enables us to more easily track in real-time how we are benchmarking on price.”

— Director of Business Strategy & Research, Delhaize Belgium

“We want to challenge shoppers’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us. Profitero’s proposition will make an online shop even easier for new customers.”

— Digital Marketing Director, Morrisons

“From the first contact with Profitero, they quickly understood the data feeds that we required. The initial test files were received within a week and after reviewing the test files, it was clear that Profitero knew what they were doing.”

— Appliance and Electronics Business Development Manager, Nebraska Furniture Mart

“Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.”

 

— Head of Marketing and Insight for Grocery, Ocado

“I use Profitero in my daily work in product category management to gain an overall view of market prices. Profitero’s price monitoring tool offers reliable price data that I can use in various ways when developing our product categories and analyzing prices.”

— Pricing Analyst, Tokmanni Group

“Over the last three years, Profitero has consistently delivered against my core criteria of pricing data accuracy, responsiveness and value for money. I’m delighted to agree a multi-year contract extension with Profitero as we continue our mission to deliver the best possible value to our shoppers.”

— Pricing and Promotions Manager, Waitrose

“Staples selected Profitero for its market-leading price intelligence solution which was proven to match all our requirements. The accuracy and reliability of Profitero’s pricing data is integral to Staples’ pricing strategy.”

— Pricing Manager, Staples

“What really set Profitero apart in the industry was their ability to deliver complete product assortment matching across thousands of SKUs, reliably and quickly, coupled with a flexible and user-friendly interface.”

— Commercial Operations Manager, Coop Netherlands

Featured Resources
Live Webinar: How FMCG Brands Can Compete and Win in Online Grocery, June 29/11am BST

Live Webinar: How FMCG Brands Can Compete and Win in Online Grocery, June 29/11am BST

AmazonFresh is now live in the UK, and IGD’s latest ShopperVista survey reveals that some 40% of shoppers who have previously bought groceries from Amazon say they would consider buying fresh food from the site, an increase of 33% from 2014.

Register for our live webinar with IGD on June 29 at 11AM BST to learn how the arrival of AmazonFresh is set to change the grocery market in the UK and how FMCG brands can optimise their online presence.

View Event
Infographic: 3 Reasons Why Online Retail Price Intelligence Matters

Infographic: 3 Reasons Why Online Retail Price Intelligence Matters

Today’s retail environment continues to be hyper-competitive. With access to any time, any where information on their smartphones, shoppers are more informed than ever before.

Whether you sell via eCommerce or not, shoppers are actively going online to check price, product stock availability, consumer reviews, and other influential content. Responding to this shifting consumer behaviour is critical for retailers to survive and thrive.

View Data Sheet
On-Demand Webinar: Analytics-Driven Strategies For Retail's Fastest Growth Channel

On-Demand Webinar: Analytics-Driven Strategies For Retail's Fastest Growth Channel

In this latest presentation given at the Spring 2016 Virtual LEAD Marketing Conference, Profitero’s Keith Anderson discusses the types of data available to CPGs for measuring the digital shelf, as well as how to define the KPIs needed to measure and benchmark online performance.

View Webinar
Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero Podcast Highlights: eCommerce Trends Impacting CPG and Retail Today

Profitero’s brand new Podcast series collaborates with industry thought leaders and influencers, including The Mars Agency, Compass Marketing, Brick Meets Click, and Flywheel Digital, to discuss the key eCommerce trends impacting the CPG and retail sector today.

We’ve summarized some of the most important guidance from these industry experts to help you optimize your performance in the eCommerce channel and win online.

View Data Sheet
Study: How Brands Budget and Organize Around eCommerce

Study: How Brands Budget and Organize Around eCommerce

How do your peers organize and budget around eCommerce?  A new Profitero global study shows how you compare.

Download an Executive Summary of the findings to learn:

  • What are the organizational strategies of the most successful eCommerce brands?
  • How do the most successful eCommerce heads organize around Amazon?
  • What are the top organizational priorities and eCommerce challenges?
  • What accounts for differences in eCommerce growth targets for 2016?
  • Are there differences in budgeting approaches by country or industry?
View Report
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