Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you are doing. Identify:
Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:
For Retailers: You are in a marathon to create loyal customers who are satisfied with their purchase and shopping experience. We help you display the right price to your customer at the right time, and shape the best overall customer experience. Read how this works.
64 cents of every dollar spent in retail stores is influenced by digital interactions. (Source: “Navigating the New Digital Divide”)
$1.672 trillion will be spent by consumers online worldwide in 2015, 7.3% of overall total global retail sales. (Source: eMarketer)
5% projected penetration within 5 years means eCommerce will account for nearly 50% of the total CPG growth during that period, and companies without an effective digital capability will risk stagnation, loss of share, and even shrinking sales. (Source: BCG/IRI Momentum Study, 2014)
57% of consumers surveyed say better prices are the top reason for purchasing online after researching an item in-store. (Source: UPS Pulse of the Online Shopper™ U.S. study)
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Profitero collaborates with leading consumer brands, retailers, analysts, research firms, and merchandise optimization solutions. Among these (in alphabetical order) are: Content26, IGD, Nielsen, Ocado, Revionics, Salsify, Staples, and Waitrose.
“Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.” ~ Ocado
How do your peers organize and budget around eCommerce? A new Profitero global study shows how you compare.
Download an Executive Summary of the findings to learn:
According to an AT Kearney survey, 73% of consumers said that Amazon is their top destination for beauty products.
Did you know these shoppers have helped make InstaNatural the new market leader in the skin care category on Amazon UK?
Download your free Amazon FastMovers US Beauty Report or Amazon FastMovers UK Beauty Report to keep track of the best-selling beauty brands on Amazon – and benchmark how your brand stacks up to the competition on price, review count, and more.View Data Sheet
eCommerce is projected to account for as much as 50% of total CPG growth over the next five years, with digital influencing 64% of all retail sales.
To keep pace with this change, CPG brands need new strategies and capabilities to capture their fair share of growth within the eCommerce channel. How ready are you to not only participate, but win?
VISIT OUR NEW MICROSITE:
Think you know the top snack brands online? Think again. The traditional category leaders in the brick-and-mortar channel may not be the same winners on Amazon.
Increasingly, upstart brands are making their mark online, even if they do not have the brick-and-mortar presence of “traditional” competitors.
Did you know KIND is the market leader in the snacks category on Amazon.com?
It’s this type of knowledge that is increasingly important to your brand’s success online – specifically on Amazon, which is fuelling CPG eCommerce growth.
Keep track of the best-selling food brands on Amazon – click on our infographic to download your free Amazon FastMovers Grocery Report.View Data Sheet
The pet industry will account for more than $60 billion in sales in 2015, up over $2 billion from the previous year. And according to Forrester, online sales of pet products now total $3.7 billion per year, a 76% increase since 2010.
With pet-related sales continuing to accelerate online, we’ve put together a selection of insights to help you better understand the key drivers of growth within the pet care category and tips on how to improve your eCommerce performance.
VISIT OUR NEW MICROSITE TO:
» View our on-demand webinar with Hubba
» Download our US and UK fact sheets
» Read blogs from Profitero and our industry partners
» Download the latest Amazon FastMovers reports for the pet care category