Even the best playbook and a well-executed strategy aren’t sufficient to increase market share if you can’t measure how you are doing. Identify:
Eliminate manual collection of competitor price data with accurate daily competitor prices for branded and private-label products. Analyze:
For Retailers: You are in a marathon to create loyal customers who are satisfied with their purchase and shopping experience. We help you display the right price to your customer at the right time, and shape the best overall customer experience. Read how this works.
64 cents of every dollar spent in retail stores by the end of 2015 will be influenced by digital interactions. (Source: “Navigating the New Digital Divide”)
$1.672 trillion will be spent by consumers online worldwide in 2015, 7.3% of overall total global retail sales. (Source: eMarketer)
5% projected penetration within 5 years means eCommerce will account for nearly one-half of the total CPG growth during that period, and companies without an effective digital capability will risk stagnation, loss of share, and even shrinking sales. (Source: BCG/IRI Momentum Study, 2014)
57% of consumers surveyed say better prices are the top reason for purchasing online after researching an item in-store. (Source: UPS Pulse of the Online Shopper™ U.S. study)
Choose a topic below to learn about how we can help.
Profitero collaborates with leading consumer brands, retailers, analysts, research firms, and merchandise optimization solutions. Among these (in alphabetical order) are: Content26, IGD, Nielsen, Ocado, Revionics, Salsify, Staples, and Waitrose.
“Profitero achieved the highest accuracy in product matching, particularly amongst own-brand products which are the most challenging to match with confidence given all the degrees of variation possible.” ~ Ocado
The pet industry will account for more than $60 billion in sales in 2015, up over $2 billion from the previous year. And according to Forrester, online sales of pet products now total $3.7 billion per year, a 76% increase since 2010.
With pet-related sales continuing to accelerate online, we’ve put together a selection of insights to help you better understand the key drivers of growth within the pet care category and tips on how to improve your eCommerce performance.
VISIT OUR NEW MICROSITE TO:
» View our on-demand webinar with Hubba
» Download our US and UK fact sheets
» Read blogs from Profitero and our industry partners
» Download the latest Amazon FastMovers reports for the pet care category
With eCommerce projected to account for as much as 50% of total CPG growth over the next five years and digital influencing 64% of all retail sales, retailers and brands need new strategies and capabilities to capture their fair growth of growth.
In this recording from the opening session of the Fall LEAD Marketing Conference, Profitero’s VP Strategy & Insights Keith Anderson looks at where CPG leaders are investing now to position for growth next year and beyond.View Webinar
The baby category is central to the growth of CPG eCommerce – but how should brand manufacturers and retailers optimize their online strategies to capture their share of growth?
This month, we’ve been compiling a variety of insights to help you better understand the key drivers of growth within the baby category, as well as guidance on how to improve your online performance.
VISIT OUR NEW MICROSITE TO:
» View our on-demand webinars with dunnhumby and content26
» Download our infographic and fact sheets
» Read blogs from Profitero and industry partners
» Download the latest Amazon FastMovers reports for the baby category
The launch of Jet.com in July was a much-hyped event with many industry commentators debating the viability of its business model. Could it really be a challenger to the seemingly invincible Amazon behemoth?
What’s not in doubt is that the launch of Jet.com is set to have many powerful implications for both retailers and brands and in this new whitepaper, we seek to address some of these questions.
Download this whitepaper in which you’ll learn:
– How Jet is set to impact the competitive landscape
– Why the launch of Jet.com matters so much for brands and retailers
– What industry experts are saying about Jet.com’s future
– How Jet.com’s prices really compare to Amazon’s
This educational webinar gives valuable insights on why and how brands and retailers need to collaborate better. Keith Anderson, Profitero’s VP of Strategy and Insights speaks with industry experts Tim Dorgan, SVP of Marketing Services at CROSSMARK and Chris Drumey, Head of eCommerce at United Biscuits to better understand the evolving relationship between retailers and brands.