The 2021 Digital Consumer: Moving From Acquisition to Brand Loyalty

Thursday 6th May, 1pm UK / 2pm CET

2020 was the year of accelerated eCommerce growth as consumers were forced online - many for the first time. But how should brands now double down on the eCommerce momentum we’ve seen over the last 12 months, to keep newly acquired digital customers loyal and fuel further growth?

Hear from Kraft Heinz, Sanofi, Channel Bakers and Profitero, who will be discussing how different organisations are adapting to the increased demands of omnichannel, how to build trust with new digital shoppers to secure long term loyalty, and the playbook brands need to adopt to win and grow their share of the digital shelf.



Wes Geerts

Head of eCommerce, Continental Europe,

Kraft Heinz


Andrew Pearl

VP Strategy & Insights EMEA, Profitero


Sarah LaVallee

VP Client Success & eCommerce,

Channel Bakers


Vishwesh Bhatia

Global eCommerce Lead, Sanofi